SOMERVILLE, Mass., Nov. 16, 2016 /PRNewswire/ -- Evergage, the real-time personalization platform company, today unveiled Evergage Guardian, a groundbreaking solution that utilizes advanced machine learning technology to provide marketers with up-to-the-minute data, performance visualizations and proactive suggestions for improving digital interactions with customers across websites and mobile apps. Available at no additional cost to all customers, Evergage Guardian reviews thousands of metrics to uncover insights and surface optimization opportunities in real time, as well as potential issues, ensuring marketers maximize the benefits of their digital marketing campaigns – personalization, email, advertising, social, etc.
As today's digital world produces a seemingly endless supply of data, it is nearly impossible for a single person – or teams of people – to monitor and manage the enormous volume of potentially relevant information, let alone act on it. Adding to the complexity, amidst the data deluge, organizations have a variety of staff members who are responsible for projects impacting a digital property's performance, from product launches to conversion optimization to email and advertising campaigns. With all of these moving parts, it's challenging to determine what is having – or will have – the greatest impact on a company's overarching business goals at any point in time.
"We are always looking for new, exciting ways to engage with our customers and improve efficiencies, but sifting through and analyzing all the website, campaign and customer data on a day-to-day basis is challenging," said James Rhee, chairman and CEO of disruptive fashion and lifestyle brand, Ashley Stewart. "But, with Evergage Guardian, our marketing team now has an automated way to identify and prioritize trends in our data so we can capitalize on every opportunity to more effectively tailor interactions with each customer, and troubleshoot when needed."
Making smarter decisions has never been easier for marketers than with Evergage Guardian. Leveraging machine learning and artificial intelligence, the solution gives individual marketers the data analytics manpower of an entire data science team. Strengthening marketers' insight into website, email and app performance; their campaigns; potential hiccups; and opportunities for improvement, Evergage Guardian provides:
- Business Activity and Goal Monitoring. Using pattern detection to identify the unique pulse of each business's digital properties, Evergage Guardian continuously monitors and recognizes variations between normal and abnormal traffic, campaigns, business goals and performance patterns. Operating in real time, Evergage Guardian is monitoring, predicting, analyzing and correlating tens of thousands of signals per site or app, including segment, campaign, attribute, channel, key goal and key metric performance.
- Opportunity Recognition. The continuous monitoring of behavior, key data and events, combined with advanced predictive data science, enables Evergage Guardian to project metrics to help marketers optimize current and future performance. This not only includes personalization opportunities, such as which segments should be targeted or which recommendation strategy should be tuned, but also other opportunities such as email or PPC campaign performance.
- Problem Identification. Evergage Guardian reduces the time required to identify performance issues from days to minutes. For example, Amazon has said that for every 100 ms slowdown of its service, it costs them 1 percent in revenue. Imagine if a company is hit by a technical issue that causes a site slowdown. The IT department may know about it, but marketing does not. Instead of spending all day hunting through data to understand why conversion rates are down, Evergage Guardian would alert both marketing and IT users about the performance slowdown and its potential impact on revenue, enabling a quick reaction to address the issue.
- Automated Prioritization by Business Impact and Role. Opportunities and problems (aka "signals") uncovered by Evergage Guardian are weighted against the magnitude of their impact on the unique metrics for each business and each marketer's role. This helps marketers understand which signals they should prioritize in support of the business. Prioritized problems and opportunities can even be emailed to the relevant people.
"Given the sheer magnitude of data available today, how do marketers know what to pay attention to, when to review something and what to prioritize? An extra set of eyes is needed. To date, our clients have used Evergage's in-depth campaign attribution and customer analytics to identify opportunities and spot problems, but they have been limited by the time their teams could spend doing analysis," said Karl Wirth, co-founder and CEO of Evergage. "With this in mind, Evergage Guardian was conceived to serve as their 'guardian angel' – looking out for them by vigilantly monitoring and identifying opportunities and potential issues buried in the data."
For more information and to see how Evergage Guardian can help monitor and improve performance, visit: http://www.evergage.com/products/guardian.
Only Evergage's real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to more than 1 billion web visitors, improving revenue growth, demand generation and customer success for over 150 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage is a Best in Biz Awards winner; a two-time winner in the Golden Bridge Awards, Stevie American Business Awards and MITX Awards; and a two-time BostInno "50 on Fire" finalist. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.
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