SOMERVILLE, Mass., Sept. 30, 2019 /PRNewswire/ -- Evergage, The 1-to-1 Platform company, today announced it is a winner in the 2019 Golden Bridge Awards® – honored for applying industry-leading artificial intelligence (AI) to improve digital engagement and conversions. Evergage was recognized in the "Best New Product: Marketing Solution" category for its Contextual Bandit machine-learning algorithm – which delivers split-second personalization that blends what's best for the individual with what's best for the business.
The Golden Bridge Awards celebrate the world's best in organizational performance, products and services, executives, management teams and more. Organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. This is the fifth year in a row Evergage has been a winner in the program.
"Companies need to earn their customers' loyalty every day – and that means showing customers that they know them," said Andy Zimmerman, chief marketing officer, Evergage. "Evergage's personalization and customer data platform (CDP) makes it easy to synthesize and act on data, at the 1-to-1 level, to deliver helpful, timely and relevant experiences. Contextual Bandit is especially groundbreaking because it factors in such a large number and variety of data points, and considers not only which assets and offers will resonate most with each individual, but also the impact of each offer on the bottom line. We're honored to be recognized again in the Golden Bridge Awards for Evergage's commitment to innovation and to our clients' success."
Unveiled late last year, Contextual Bandit processes and acts on vast stores of data – using sophisticated machine learning, a subset of AI, to deliver optimally selected experiences at the individual level. Companies can automatically deliver the most relevant content, offer, promotion or complete experience to each website visitor, application user or email recipient. The algorithm balances an individual visitor's likelihood of engaging with each available offer or asset with the business value of that item for the company, and determines the best experience to display – all in less time than the blink of an eye.
Contextual Bandit taps into Evergage's deep behavioral tracking and CDP to determine up-to-the-moment information on each visitor's attributes, interests and intent. Effective with both first-time and frequent visitors, the algorithm is always getting smarter to continuously optimize experiences. Contextual Bandit also factors "promotion-fatigue" into experience delivery – taking into account how often someone has seen a promotion without acting on it, and learning the right time to show that person something new.
This marks the second award for Contextual Bandit this year – following its gold (highest-level) Stevie® Award win for "Best New Product: Marketing Solution" in The 2019 American Business Awards®. For more information on the Contextual Bandit machine-learning algorithm, please click here.
Only Evergage's real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics and advanced machine learning with data from existing sources, Evergage provides the one solution you need to build a single, comprehensive view of each one of your customers and prospects and activate that data to deliver maximally relevant, individualized experiences – "in the moment," across touchpoints and at scale. Evergage's powerful and flexible cloud-based platform delivers personalization to billions of customers and visitors of hundreds of leading organizations across industries, including Autodesk, Carhartt, Citrix, Lenovo, Publishers Clearing House and Zumiez. Evergage is a five-time winner in the Stevie American Business Awards and Golden Bridge Awards, three-time winner in the Best in Biz Awards and two-time CODiE Award winner. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.
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