Everlast and Mixed Martial Arts Superstar Jon Jones Extend Exclusive Contract

Sep 17, 2012, 10:50 ET from Everlast Worldwide Inc.

NEW YORK, Sept. 17, 2012 /PRNewswire/ -- Everlast Worldwide Inc., the global leader in fight sports and fitness, has extended its exclusive equipment contract with MMA world champion Jon "Bones" Jones. Under the agreement, Jones, one of the most dominant athletes in MMA, will continue to train exclusively with Everlast equipment, as well as play a prominent role in global marketing initiatives.

(Photo:  http://photos.prnewswire.com/prnh/20120917/NY75322 )

"Jon's dedication and athleticism have transcended the sport and inspired the next generation of fighters," said Matt Cowan, Executive VP, Sales, Marketing & Product Development for Everlast. "As the sport continues to evolve and expand globally, it is fighters like Jon that inspire the innovation and performance of our products." 

"Everlast has been in my corner since the early stages of my career," said Jones. "Their loyalty and support have gone a long way in helping me prepare for each fight. Knowing I can trust them to provide the best equipment for each training camp allows me to solely focus my attention on my opponent. I am grateful to have this partnership and look forward to remaining part of the Everlast team for many years to come."

Jones, who joined the Everlast team in 2010, became the youngest champion after defeating Mauricio "Shogun" Rua in March, 2011 and will look to continue his dominance on September 22 when he defends his title against Vitor Belfort at UFC 152 in Toronto.

Everlast MMA equipment and apparel is available at www.Everlast.com and sporting goods retailers.

About Everlast Worldwide Inc.

The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions.  Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.

Meredith Harris
(212) 239-0990

SOURCE Everlast Worldwide Inc.