Everlast Announces New PowerLock Fight Glove
NEW YORK, June 6, 2013 /PRNewswire/ -- Everlast Worldwide Inc., the global leader in fight sports and fitness is excited to unveil the latest addition to their professional fight glove assortment, the PowerLock Fight Glove.
(Photo: http://photos.prnewswire.com/prnh/20130606/NY27962)
The glove features the new PowerLock technology, which offers superior protection through a stable, compact chamber that secures a fighter's hand in a natural fist position. Additionally, the lightweight construction and ergonomic design of the glove offers a strong alternative to boxers seeking a powerful glove. The PowerLock now joins the MX, 1910 and Protex3 in the elite professional glove line from Everlast.
"As the industry leader for over 100 years, we consider it our responsibility to continually innovate the fight sports equipment category," said Matt Cowan, EVP Marketing, Sales and Product for Everlast. "The PowerLock has bridged the gap between power and protection, offering fighters a unique fight glove that appeals to every boxing style. Our equipment will continue to evolve in order to meet the ever-changing needs of our athletes and the sport of boxing."
The PowerLock Fight Glove has been featured in many major fights in recent months, most notably when Lucas Matthysse defeated Lamont Peterson via TKO, as well as in Amir Khan's victory over Julio Diaz. The PowerLock will be showcased this weekend (June 8th) when Chad Dawson defends his WBC belt against Adonis Stevenson, live on HBO. The PowerLock Fight Glove is now available for purchase and will be sold exclusively online at www.shopeverlast.com.
Everlast equipment is available at Everlast.com and sporting goods retailers nationwide.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.
FOR MORE INFORMATION,CONTACT:
Dino Koutsouris
212.239.0990
[email protected]
SOURCE Everlast Worldwide Inc.
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