Everlast Opens First Cross-Functional Workout And Training Facility

May 12, 2014, 13:57 ET from Everlast Worldwide Inc.

NEW YORK, May 12, 2014 /PRNewswire/ -- Everlast Worldwide has added a new member to the family – The Lab. The Everlast Lab is a fitness training facility located in Hoboken, NJ that offers a variety of cross-functional fitness programs designed to evolve the way people train. The Lab is the first of several highly anticipated Everlast gyms that will debut across the country.

The Lab boasts amenities that include a multi-functional cross training area with a variety of equipment including suspension training and plyometric boxes; in addition to a full boxing ring and complete fight sports training accessories. Group exercise options range from Kettle Bell bootcamps, to small group classes such as Power Strike and Core Flyte™ Training. Classes and training sessions are strategically designed by The Lab's coaches and trainers to benefit individual needs. "The Lab's message, 'Fitness Evolved' speaks to all levels of fitness, designed to help consumers discover new and engaging ways of training," says Lab Manager and Trainer, Manny Rivera.

In addition to serving as a fitness center, The Lab will host press events and photo shoots, help test and develop new Everlast products and serve as a training center for professional athletes visiting the NYC area. 

"We are very excited to debut The Lab training facility, it is an initiative the public has asked about for quite some time," says President/CEO, Neil Morton. "The Lab is designed to provide members with support and education to challenge their traditional workout routines and help them to evolve as an athlete. From novice to professional, our coaching staff is working with athletes of all levels and backgrounds to elevate their performance. Everlast has been a trusted authority in sports and fitness for over 100 years, training with athletes at the pinnacle of professional sports like Jon Jones, Reggie Bush and Canelo Alvarez. Building elite training facilities is a natural extension for the brand and we are passionate in our mission to evolve the way consumers think about fitness." 

The Lab is located at 358 Newark Street in Hoboken, New Jersey, with convenient access from New York City. For more information, visit www.everlastlab.com and follow The Lab on Facebook, Instagram and Twitter.

Everlast equipment and apparel is available at www.everlast.com and sporting goods retailers nationwide.

About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Jon Jones, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.

Raquel Torres

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SOURCE Everlast Worldwide Inc.