Everplans, the leading online resource for end-of-life planning, adds Generator Ventures to its roster of investors bringing its total funding to more than $6 million to date

NEW YORK, Dec. 23, 2014 /PRNewswire/ -- Everplans today announced that Generator Ventures has joined its roster of investors, bringing Everplans total funding to more than $6 million, validating Everplans business strategy and leadership position in the growing aging marketplace.

"Generator Ventures is delighted to be an investor in Everplans. With studies showing 70-80% of adults don't have an advance directive or will, Everplans fills a much needed gap in the market to help individuals and families with end of life planning," said Katy Fike, Phd, Gerontologist, Partner at Generator Ventures and co-Founder Aging2.0: Everplans easy-to-use platform brings planning and preparedness to the masses. "We believe Everplans is uniquely positioned to help ease the stress and burden of end of life planning as well as contribute to considerable cost savings in the healthcare system."

Last month, Everplans was selected to be a part of the highly competitive Aging2.0 Academy program, the only program of its kind designed to connect, support and accelerate the top startups in aging and long-term care.

In addition, Everplans has named Anil Arora, President and Chief Executive Officer, Yodlee (Nasdaq: YDLE), to its Board of Directors.  In this role, Anil will bring his significant experience in the financial services industry to help Everplans launch its enterprise platform to this market.

"At Everplans, we are focused on helping people create, store and share all of the most important information that their family needs in case something happens," said Abby Schneiderman, co-founder, Everplans.  "The addition of an investor like Generator Ventures and Anil Arora to our board reinforces our credibility in the market and brings significant expertise and access to potential channels and partners in the financial services, aging and end-of-life planning industry.

Since 2000, Anil has served as CEO and President of Yodlee, where he has helped Yodlee become a disruptive catalyst in the financial industry by collaborating with financial institutions, entrepreneurs and developers to build and distribute data-driven financial apps used by millions of consumers and small businesses all over the world.  He is an experienced software and marketing executive who has been working in technology and consumer marketing for more than 20 years.

About Everplans

Everplans helps you complete, organize and securely share your legal, financial and health planning in one place so the important people in your life will have easy access when they most need it. The company was founded by Adam Seifer and Abby Schneiderman, entrepreneurs with a passion for helping people and a proven track record of creating successful online communities. For more information, please visit www.everplans.com.

About Generator Ventures

Generator Ventures, one of the first venture firms to focus on aging and long-term care, was launched in May 2014 in partnership with Formation Capital, a $5.5bn private investment firm focused on seniors housing and care. As a strategic investor, Generator Ventures provides not only capital, but also unprecedented access to leading long-term care organizations, customers and distribution channels. Generator Ventures is the venture arm of Aging2.0, a global innovation platform and startup accelerator program.

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SOURCE Everplans

Related Links

http://www.everplans.com