ORLANDO, Fla., Aug.1, 2013 /PRNewswire/ -- As the T-shirt turns 100 years old, ForTheFit.com (http://www.ForTheFit.com) proves there is always room for improvement. The crewneck tee was born in 1913 when it became part of the US Navy's standard issue uniform. Over time, the tee went from basic undergarment to fashion staple, except for those too tall, too short, too slim or too wide to find a great fit even in T-shirts. Shorter men have to buy from the young men's department, or if they also happen to be on the stout side, swim in 2XL tees designed for taller guys. As for the extra-tall guys…well, you can't grow a T-shirt any longer than the size you bought it. Enter ForTheFit.com and their newest product innovation: premium, proportioned fit Polos & T-shirts in tall and short men's clothing sizes.
The company was founded in 2005 by CEO Consuelo Bova to meet the fashion clothing needs of men and women of hard-to-find sizes. ForTheFit.com's new polos and tees are designed specifically for short and tall men, slim or stout. ForTheFit.com's polos and tees are proportioned for men under 5'9" or over 6', with slim/athletic and big/stout options for both. The premium tees are available exclusively at ForTheFit.com in tall and short men's sizes XS to XXL (MSRP $29.50 for T-Shirts, $49.50 for Polos, Tall http://www.ForTheFit.com/Men_s_tall_shirts_longer_length_and_sleeves_s/154.htm and Short http://www.ForTheFit.com/Men_s_Dress_Shirts_Casual_Tops_T_shirts_in_smaller_sizes_s/44.htm men's sizes).
ForTheFit.com sources, designs, manufactures and sells a wide array of short and tall men's clothing through their online store. Just last year, ForTheFit.com launched a tall & short men's premium denim line (an industry first). An online-only platform allowed ForTheFit.com to reach a large audience from "go." Bova is enthusiastic about serving her ever-growing customer base, "The demand for our products has been overwhelming." Indeed, ForTheFit.com's growth has averaged over 70% yearly since 2005. But Bova's personal experience at 5'1" tall (husband & co-founder Jeff Bova is 5'7", and some family members top 6'3") made it clear the demand existed, but not the supply. "In stores, I would ask for pants with a 30" inseam or shorter for my husband. Some even laughed." Why wasn't she discouraged? "The bell curve proves it -- shorter men number upwards of 28 million, and taller guys double that number," explains Bova, offering that the secret to their success has been listening, "Customers can tell you what they want better than anyone." She adds, "100 years of comfy, cotton Tees on everybody, except my tall & short guys? It was time to make premium, perfect fit cotton tees and polos available for every BODY type."
Founded by a couple of short people big on ideas and determination, ForTheFit.com sources and manufactures clothing that offer men and women (tall short, slim or stout) a better overall fit (the key to a better look). ForTheFit.com began offering clothing for shorter men under 5'9" in 2005, adding other hard-to-fit categories for men and women over the years. To learn more, visit ForTheFit.com (http://www.ForTheFit.com)
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