EVERY MAN JACK AND BAKER MAYFIELD MARK A NEW CHAPTER WITH FIRST-EVER CO-CREATED COLLECTION

The limited-edition collection launches exclusively at Target in September, introducing three signature scents inspired by Baker Mayfield's daily routine and supporting the Baker & Emily Mayfield Foundation.

MILL VALLEY, Calif., Sept. 9, 2026 /PRNewswire/ -- Every Man Jack, the leading B Corp-certified men's personal care brand, today announced the launch of the Every Man Jack x Baker Mayfield Collection, the brand's first-ever co-created Body Wash & Antiperspirant Deodorant collection developed alongside NFL quarterback Baker Mayfield. Available exclusively at Target stores nationwide and Target.com now, the limited-edition collection features Hydrating Body Wash and Sweat-Control Antiperspirant in three signature scents personally selected by Mayfield.

The launch marks the next chapter in Every Man Jack's year-long partnership with Mayfield. On the heels of their Sweat Equity campaign, the collaboration builds on the brand's "For Men Who Put in the Work" platform with a collection inspired by the routines, preparation and consistency that happen long before kickoff.

"Baker has always embodied what Every Man Jack stands for: putting in the work, staying authentic and leading with action," says Nicklaus Hasselberg, VP of Marketing and Omnichannel at Every Man Jack. "This partnership was never about simply putting a name on a package; it was about building something together and connecting with both our fans at the start of football season. From the scents to the story behind the collection, Baker has been deeply involved in bringing this to life, giving us an opportunity to show up in a bigger way and introduce Every Man Jack to new audiences through a partnership that feels true to who we are."

Wake Up Feeling Dangerous

Anchored by the campaign "Wake Up Feeling Dangerous," the launch marks the next evolution of Every Man Jack and Baker Mayfield's partnership—moving from ambassador to co-creator with a collection built around the routines, mindset and confidence that Baker brings to everything he does. As the NFL season kicks off, Baker and Every Man Jack are bringing that same energy to the everyday moments that happen before the spotlight: getting ready, putting in the work and showing up prepared for whatever comes next.

The partnership is a natural fit for Every Man Jack's "For Men Who Put in the Work" brand ethos. Baker embodies the idea that the biggest moments are built on the work you put in when no one is watching, while Every Man Jack creates men's personal care designed to keep up with that effort. Together, they're taking that shared point of view beyond an endorsement and into a collection Baker genuinely helped build, from selecting the three signature scents to shaping the story behind the products.

As football season kicks off this fall, Every Man Jack is using the moment to introduce a collection that brings Baker's game-day mindset into the everyday grooming routine.

"For me, 'Wake Up Feeling Dangerous' is about being ready for whatever the day throws at you. I've been using Every Man Jack for a while now, and these are products that have to keep up with my life—from getting ready for a game and taking care of my family to everything in between," says Baker Mayfield. "I care about what I'm putting on my skin, so the clean ingredients and the fact that the products actually work are important to me. Just as important, I've always wanted to partner with brands that give back and invest in their communities, which is a big part of why my work with Every Man Jack has been so meaningful. Knowing that every product from this collection will give back to our foundation and right back into the community makes this especially personal. Taking this partnership into year two and actually building a collection together is something I'm fired up about."

The campaign will come to life through a hero spot and a suite of social-first content featuring Baker, bringing audiences into his routines and the story behind the collection airing across digital, streaming and broadcast media.

Built with Baker
Designed in collaboration with Baker, three limited edition scents capture his electrifying playstyle in formulas inspired by the biggest moments in football:

• Hydrating Body Wash ($8.49) and 48-Hour Sweat Control Antiperspirant ($8.49) in:
  • Tampa Two Coconut - Creamy coconut balanced with bright citrus notes.
  • Deep Shot Cedar - Warm cedarwood layered with fresh spice.
  • First Down Fresh - Clean citrus complemented by crisp woods.

The collection combines Every Man Jack's clean, naturally derived formulas with dependable performance built for Baker's routine to help men stay fresh, protected and ready from the first meeting of the day to the final whistle.

Giving Back Beyond the Game

Every purchase also helps support the next generation of leaders. For every product sold from the collection, Every Man Jack will donate $1 to The Baker & Emily Mayfield Foundation, up to $100,000, helping advance the Foundation's mission of creating greater opportunities for children and families through education, health, wellness and community initiatives.

Availability
The Every Man Jack x Baker Mayfield Collection is available exclusively at Target.com and Target stores nationwide now.

About Every Man Jack
Every Man Jack is a leading men's personal care brand creating clean, high-performance products designed for men who put in the work every day. Born at the base of Mt. Tamalpais in Marin County, CA, the brand is rooted in an active, outdoor-minded lifestyle and a spirit of adventure. For over 18 years, Every Man Jack has crafted effective formulas with naturally derived ingredients and sustainably minded choices. As a certified B Corp, the brand is committed to making better products for people and the planet. Every Man Jack is available at Target, Walmart, Amazon, and everymanjack.com. Follow @EveryManJack on Instagram and TikTok to learn more.

SOURCE Every Man Jack