NEW YORK, Sept. 25, 2012 /PRNewswire/ -- Everyday Health, Inc., the leading digital health and wellness company, today announced the acquisition of EQAL, a next-generation media company which creates and manages digital media properties for consumer brands and celebrities, including Jennifer Lopez, Bethenny Frankel and Lauren Conrad. Everyday Health -- attracting 38 million people monthly across multiple platforms in digital, video, mobile, television and social media -- will further expand its core lifestyle offerings by leveraging EQAL's expertise in branded digital content, scripted video, social marketing and celebrity influence. EQAL will be integrated into Everyday Health's Lifestyle Division.
"Everyday Health has been focused on the growing lifestyle verticals for several years, and this acquisition expands our content and marketing opportunities further," explained CEO and Co-Founder, Ben Wolin. "Combining Everyday Health's broad reach and existing portfolio with EQAL's expertise in paid and earned media solutions will provide marketers with an unparalleled solution for cutting-edge, integrated marketing opportunities across multiple platforms."
EQAL was founded by digital content pioneers Miles Beckett and Greg Goodfried, who created many of the "firsts" in the online video space with lonelygirl15, KateModern and Harpers Globe. In its short history, EQAL has achieved great success in creating digital media properties which combine celebrity community, branded entertainment and social marketing to create a highly-engaging experience for consumers. EQAL's integrated technology platform allows it to seamlessly scale its content offering, which currently include more than 40 media properties, including Jennifer Lopez.com; Bethenny.com; KRAFT's RealWomenofPhiladelphia.com; WalkWithWalgreens.com; ToriSpelling.com;Lauren Conrad.com; and YouTube sensation Michelle Phan.com, among others.
"From the inception of lonelygirl15 to EQAL's 40-plus media properties for celebrities and national consumer brands, we have shaped how entertainment content is delivered and consumed online," said Miles Beckett, CEO and Co-Founder of EQAL. "As part of the Everyday Health portfolio, EQAL can continue to create unique, innovative branded communities and now offer them to our partners and clients at scale."
Financial terms of the transaction will not be disclosed. EQAL Media will remain headquartered in Los Angeles with Beckett and Goodfried remaining in their roles, and reporting to Laura Klein, Executive Vice President and General Manager of Lifestyle for Everyday Health, based in New York City.
About Everyday Health, Inc. Everyday Health is the leading digital health and wellness company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company's broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
Source: comScore Media Metrix, comScore Video Metrix, Facebook Insights, Twitter