Everyday Health, Inc. Announces Socially Enabled Brand Sponsorship Platform

The First Premium Publisher to Provide Advertisers with Premier Content for Social Media that Drive Users to Exclusive Online Environments

Apr 20, 2011, 05:05 ET from Everyday Health, Inc.

NEW YORK, April 20, 2011 /PRNewswire/ -- Everyday Health, Inc., a leading provider of online health solutions, announced today the launch of its Socially Enabled Brand Sponsorship platform (SEBS). SEBS will harness the editorial talent and original content which has made Everyday Health a leading online health destination, and make it available to advertisers' Facebook pages via custom syndicated content and advertising services.  

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The SEBS program has a dual goal of helping marketers boost interaction with their brands, and to add greater value to their Everyday Health initiatives.  With SEBS, for example, a social marketer for a pain relief brand can engage users with posts from Everyday Health—"5 Ways to Combat Pain," "Pain and the Workplace: Tips for Getting Through the Day" or "Simple Stretches to ease the Pain"–all of which would link and lead to that pain relief company's Brand Sponsorship on EverydayHealth.com where they will have 100% share of voice.

"Brands come to life on Facebook when they introduce engaging content and personalities," explained Mike Keriakos, Everyday Health's president and co-founder.  "It is important for marketers to create an ongoing dialogue with their consumers and Socially Enabled Brand Sponsorships is a simple way to accomplish that goal.  As with our many innovative solutions, this social media platform builds upon our history of providing effective and integrated programs that fully support marketers' efforts."

The Everyday Health Socially Enabled Brand Sponsorship platform includes:

  • A syndicated content service that can be used for Facebook walls and news feeds which is relevant to the brand objectives and includes medically reviewed articles, polls, games, videos with expert tips and more—this includes credentialed third-party content from Everyday Health and its experts
  • Custom content tabs for brands' Facebook pages linking to Brand Sponsorships that reside on Everyday Health property sites, guaranteeing brand exclusivity
  • Creative invitations for users to "like" brands
  • Facebook Facepile plugin integration allowing visitors to see their friends who also like that brand
  • Advertising solutions to drive awareness and more "likes" to brand pages, both from Everyday Health and Facebook

To power SEBS, Everyday Health is utilizing the technologies of Buddy Media and Vitrue.  Buddy Media's Facebook management system powers eight of the top ten global advertisers. Vitrue is the leading provider of social media marketing (SaaS) software for brands and agencies worldwide.

"We're excited to work with a leader like Everyday Health," said Mike Lazerow, founder and chief executive of Buddy Media. "People are increasingly looking for this kind of content via social networks. For example, a recent survey by the National Research Corporation of nearly 23,000 people in the United States found that 41% use social media as a source of health care information, and of those, 94% said Facebook was their site of choice."

"This new Socially Enabled Brand Sponsorship platform is perfectly suited to fill a significant void in the social ecosystem by leveraging its valuable and trusted health and wellness content for marketers," said Reggie Bradford, Vitrue's chief executive officer.

This launch comes at a time when brand marketers are moving quickly to build their social marketing efforts.  By the end of 2011, 75 percent of all U.S. marketers will have piloted a long-term social-marketing plan, and 48 percent will have increased social marketing budgets this year, according to Forrester Research.  Social media has been shown to be an effective way of connecting consumers with brands.

About Everyday Health

With more than 28 million monthly unique visitors (source: comScore), Everyday Health is the leading provider of online health solutions.  Everyday Health offers consumers, healthcare professionals and marketers a wide range of content, applications and advertising-based services.  Its broad portfolio of websites and mobile applications span the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings.  Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day.  Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos and investors include Foundation Capital, NeoCarta Ventures, Revolution, Rho Ventures, Scale Venture Partners, Technology Crossover Ventures and Village Ventures.

SOURCE Everyday Health, Inc.