ATLANTA, July 22, 2015 /PRNewswire/ -- Advisors making decisions based on retail investment data alone are missing about half of the story. eVestment offers the whole picture with the just-launched SmartVision Analytics for investment advisors. And the rise of robo-advisory services makes this the perfect time for advisors wanting to stand out from the on-line and in-person competition to offer new insights and data to their clients.
Of the multi-trillion-dollar pool of investable cash around the world, about half is controlled by institutional investors such as insurance companies, pensions, sovereign wealth funds and foundations. These investors make multi-million- or multi-billion-dollar bets that have the ability to move markets. Their investment moves tend to lead retail investment trends by several months and, until now, their moves were among the hardest for investment advisors to track.
eVestment, a leading data and analytics firm serving the global institutional investment community, solves that challenge with SmartVison Analytics. eVestment collects data on more than 62,000 investment vehicles from traditional, hedge fund and private equity managers all over the world. Because eVestment tracks institutional investor activity in its database, SmartVision provides a real-time view into the investment options institutions are reviewing and considering, offering another level of insight that is not available anywhere else.
With SmartVision Analytics, investment advisors now can offer this wealth of institutional investment insight to their clients with an intuitive, easy-to-use, cloud-based tool.
"The rise of robo-advising services and the debate about active vs. passive portfolio management makes this the perfect time for investment advisors to offer this new service," said Larry Shumbres, vice president, business development for SmartVision. "This insight allows advisors to stand out from the competition by offering a unique and powerful institutional perspective to their existing and potential clients' portfolios."
eVestment is initially offering the service to investment advisors in North America, with plans to expand globally in the near future. Access to SmartVision Analytics is available at the enterprise level and through individual subscriptions.
"Institutional investors and managers literally spend all day thinking about how to grow and protect assets," said eVestment co-founder and CEO Jim Minnick. "For retail investment advisors, having this view into what the institutional investment community is doing is a powerful way to differentiate their services and help their clients make smarter investment decisions."
eVestment was founded in 2000 to serve the data and analytics needs of the institutional investor community. SmartVision Analytics is the company's first retail investment solution.
To learn more about SmartVision Analytics, please visit http://www.smartvisionanalytics.com/.
eVestment provides a flexible suite of easy-to-use, cloud-based solutions to help the institutional investing community identify and capitalize on global investment trends, better select and monitor investment managers and more successfully enable asset managers to market their funds worldwide. eVestment's mission is to help make smart money smarter.