Evoke Health Nabs Mihalovic and Jacobs to Bolster Agency Leadership
NEW YORK, March 5, 2015 /PRNewswire/ -- Evoke Health, a full-service health and wellness agency, is announcing two significant additions to its executive leadership team: Joanna Jacobs and Dave Mihalovic. Jacobs joins Evoke Health New York as Managing Director, while Mihalovic returns to the agency as EVP of Experience & Innovation.
As Managing Director of Evoke Health New York, Jacobs will be responsible for the health and vitality of the agency's clients, as well as the growth and development of the office's talent. Jacobs is a proven industry leader with deep experience in the DTC space and more than 20 years of health and wellness marketing expertise. She comes most recently from Ogilvy & Mather, where she served as Senior Partner, Executive Group Global Director.
Reid Connolly, Evoke Health Founder and CEO, says, "Joanna has a superb track record of cultivating and leading premier integrated DTC brands from her time at Ogilvy, Merkley+Partners, and Saatchi Wellness. Her experience and personality made her exactly the right person to lead Evoke Health New York and I am confident Joanna will play an integral role in our continued success."
As EVP, Innovation & Experience, Dave Mihalovic will lead the customer experience group. He will oversee the creation of immersive and engaging, digitally powered experiences, which are essential to the agency's mission of making "health more human." Prior to his return to Evoke Health, Mihalovic was the Chief Operating Officer for W20 Group.
The creation of the Experience & Innovation role allows Evoke Health to capitalize on its combined DTC and digital strengths. According to Connolly, the agency has evolved naturally over the past few years to accommodate an industry shift, where historically digital-centric agencies were being given more and more opportunities to take the helm from their more traditional counterparts.
Connolly adds, "Digital innovation is the lifeblood of brand marketing and overall agency relevance today. As Evoke Health has grown to be one of the premier integrated DTC agencies in the health and wellness space—now known just as much for our work offline, as online—it was important to "double down" with continued investment in our digital heritage and leadership. Having worked with Dave in the past, I knew he was the person uniquely qualified for this role."
In addition, the agency has also recently added two VP, Client Partners: Michelle Hankin and Laura Jordan, joining Evoke Health New York and Evoke Health Philadelphia, respectively.
About Evoke Health
Evoke Health is a full-service health and wellness agency with a heritage of innovation and a member of the Huntsworth Health group of best-in-class agencies. Born at the crossroads of creativity and technology, the agency has built on this heritage to innovate, integrate, and inspire, across every platform and channel. With locations in New York, Philadelphia, and Chicago, Evoke Health is able to help brands create more meaningful, more engaging, more human relationships with their customers, through a deeper understanding of what truly motivates consumers in the real world. Visit Evoke Health at www.evokehealth.com.
SOURCE Evoke Health
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