Evolucia Inc. Opens Australia-New Zealand Headquarters in Hobart, Tasmania

LED Company Targets 2 Million + Roadway Lights "Down Under" for Energy Efficient Make-Over

Evolucia Builds Global Initiative Following Agreement for $11 million JV in Poland

Mar 26, 2013, 15:00 ET from Evolucia Inc.

SARASOTA, Fla. and HOBART, Tasmania, March 26, 2013 /PRNewswire/ -- With the primary focus of delivering high performing LED Aimed Optics™ Cobra Head roadway lighting for Australia, New Zealand and the Pacific Region's public lighting projects, Evolucia Inc. (OTCBB & OTCQB: ILED) announces the establishment of Evolucia LDU Pty Limited, a wholly-owned Australian subsidiary of the Sarasota, Florida-based Evolucia Inc.

This announcement is part of a larger global growth initiative for Evolucia following last week's announcement of a 51%-49% joint venture agreement in Poland to create Evolucia Europe whereby Evolucia is expected to receive an $11 million licensing fee and retains 51% ownership for European exclusivity to manufacture, market and sell Evolucia branded LED lighting products.   

"Both Australia and New Zealand are looking at carbon emissions caps and have taken actions to ban inefficient light sources. Evolucia LED lighting solutions are among the few products on the market today that meet local standards, save energy and perform at the mandated light levels," said Carol Gutierrez, Vice President of Global Strategies for  Evolucia Inc. "As we build our network across this continent, Evolucia LDU Pty Limited will control the entire supply chain--American Solid State Lighting technology, Taiwanese quality control, Chinese manufacturing efficiencies and an optimized lean supply chain management that delivers quality to customers at competitive costs."

The new organization will be headquartered in Hobart, Tasmania.  Lucas Jacometti will serve as General Manager of Evolucia LDU Pty Limited reporting to Carol Gutierrez, Vice President of Global Strategies.  Initially the new organization will focus on penetrating the public sector with the Evolucia Cobra Head LED Aimed Optics fixtures that meet   Australian and New Zealand lighting standards and have a 20% performance advantage over the competition.  Concurrently, Evolucia will develop a network of exclusive and semi-exclusive distributorships and representatives with full access to the complete portfolio of Evolucia infrastructure and architectural interior and exterior LED product offerings.

"It is a privilege to be part of Evolucia, a global company that delivers a world class solution to an industry which hasn't seen change for decades. Evolucia's proprietary Aimed Optics technology offers Australia the opportunity to continue its environmental global leadership through energy efficient LED roadway lighting solutions," said Lucas Jacometti, General Manager, Evolucia LDU Pty Limited.

Australia, New Zealand and the Pacific region currently specify low lighting levels compared to most international countries. Evolucia Aimed Optics fixtures reduce the risk of 'hot spots' under the poles and 'dark spots' between the poles.  Unlike many other imported products, Evolucia's proprietary Aimed Optics technology achieves the  world class distinction of best handling the control of light delivered onto the road using the existing street poles.

"I have been involved in the road infrastructure industry for 25 years and street lighting has been a neglected component of the road system. The LED revolution provides road owners with a new way to deliver on government outcomes for public safety, security and environmental leadership," said Andy van Emmerik, Product Development Manager, Evolucia LDU Pty Limited. "Our innovative  team of experts have built a fixture that delivers optimum performance for Australia's unique conditions.  Evolucia Aimed Optics addresses our greater pole spacing and lower light levels by delivering more consistent targeted light that consumes much less energy over a longer period of time."

Mel Interiano, Chief Executive Officer and Charles Rockwood, Executive Vice President and Chief Financial Officer, Evolucia Inc. and Lucas Jacometti, General Manager, Evolucia LDU Pty Limited serve as officers of new organization Evolucia LDU Pty Limited incorporated in Australia.

"By recognizing the importance of the emerging LED market in Australia, New Zealand and the Pacific Region, Evolucia is now positioned to take advantage of the growth initiated by the elimination of inefficient lighting technologies put forward in these two countries," said Mel Interiano, Evolucia, Chief Executive Officer. "Our global strategy positions our company where the opportunity for growth is the greatest---last week's $11 million manufacturing  and distribution agreement in Poland  and today's Australia-New Zealand announcement underscores that commitment."

About Evolucia Inc.

Evolucia Inc. is an industry pioneer in the design, engineering, manufacture and marketing of high performance LED lighting systems to the global lighting markets.  Evolucia received the United States Department of Energy's highest award for lighting within the LED category, and has installed thousands of its fixtures at military bases, universities, municipalities, and large commercial entities.  Evolucia's LED lighting products are sold under the brand, Evolucia Lighting (www.evolucialighting.com).

All Evolucia products offer highly energy efficient, durable, commercial-grade LED lighting for both indoor and outdoor applications. The company's award winning cobra head and shoe box fixtures employ Evolucia's proprietary Aimed Optics™ technology, which increases light levels and visibility by strategically directing light to the target area.  Evolucia fixtures require 50%-80% less energy than traditional lighting, and last for approximately 12 years without maintenance.

More information about Evolucia Inc and its LED lighting systems is available in the company's Securities and Exchange filings, which can be found at www.sec.gov or at www.evolucialighting.com

Forward-Looking Statements

Some of the statements made by Evolucia in this press release are forward-looking in nature. Actual results may differ materially from those projected in forward-looking statements. Evolucia believes that its primary risk factors include, but are not limited to: development and maintenance of strategic acquisitions; domestic and international acceptance of our product lines; defending our intellectual property and proprietary rights; development of new products and services that meet customer demands and generate acceptable margins; successfully completing commercial testing of new technologies and systems to support new products and services; and attracting and retaining qualified management and other personnel. Additional information concerning these and other important factors can be found within Evolucia's filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors.

SOURCE Evolucia Inc.