Excellence: How Red Bull Manages Its High Performance Program For Athletes

Mar 21, 2011, 11:08 ET from British American Business Council Los Angeles

SANTA MONICA, Calif., March 21, 2011 /PRNewswire-USNewswire/ -- The British American Business Council Los Angeles will present Dr. Andy Walshe, Director of High-Performance for the Global Athlete Development Program at Red Bull, for an evening reception on Thursday, March 24th. British Consul-General Dame Barbara Hay will provide opening remarks.

Dr. Walshe was previously the Sports Science Director for the U.S. Olympic Ski and Snowboard Association. Within two years of being hired he led his team from a far contender to multiple Gold medals in the X-Games and Olympic Games.

Dr. Walshe works closely with over 150 sponsored U.S. athletes as well as several hundred around the world and supervises a team of industry leading sports scientists, nutritionists, biomechanics experts, and sports psychologists. In addition to supervising the high performance team, Dr. Walshe develops elite sports performance models-frameworks that allow a trainer to analyze athletes in relation to their sport to determine strengths and weaknesses. His expertise is in biomechanical physiological analysis.

This event takes place from 7 pm with a catered reception at the Red Bull North America facilities, 1740 Stewart Street in Santa Monica (There is no sign on the red brick building.  Come in through the gate (arm will be up) and use the front entrance to the building up the ramp). Persons interested in attending should make reservations at www.babcla.org or call the British American Business Council at 310-312-1962. Tickets are $50 for BABC members and $75 for non-members.  Free parking will be provided.

About the British American Business Council Los Angeles: The British American Business Council Los Angeles plays an important role in supporting the tremendous UK business presence in California and promoting friendship and commerce between the US and the UK. The Council is affiliated with the International BABC, the largest transatlantic business organization with close to 4,000 member companies and 14,000 executives in 25 major cities throughout North America and the UK.

Contact: Heidi Nietert
email heidi@babcla.org

For reservations sign up online at www.babcla.org or call 310-312-1962

SOURCE British American Business Council Los Angeles