LONDON, October 15, 2010 /PRNewswire/ -- Diversified Agency Services (DAS), a division of Omnicom Group, announced that it has acquired Amsterdam-based medical communications agency Excerpta Medica from world-leading publisher Elsevier. Excerpta Medica will become a division of Adelphi, a group of unique businesses that provide multi-perspective healthcare solutions to the pharmaceutical industry. It will continue to operate as an independent business, serving its healthcare clients from its offices in Amsterdam, New Jersey and London.
The acquisition of Excerpta Medica and its unique skill sets will allow Adelphi to collaborate on an increasing number of wide-ranging global client assignments. Excerpta Medica has built its reputation on quality delivery of strategic communication programs in the field of publication planning, medical meetings and education, interactive solutions and customized publishing solutions.
"We are delighted to welcome Excerpta Medica to Adelphi," commented Stuart Cooper, CEO of Adelphi. "We are most impressed with the management group and their ethos, which brings further creativity and multiple perspectives to our group. They will operate quite separately from our existing medical communications teams, enabling us to service a wider range of clients and franchises with services enriched by our expertise in real-world health economics and outcomes research, and market access services that are a major force across Adelphi."
Adelphi provides services in strategic marketing, marketing and business intelligence, real-world observational research and disease specific programs, health and economic outcomes research, market access, pricing and research, health communications, medical education and strategic product development consultancy.
Over the years Excerpta Medica has worked on many innovative healthcare solutions for its clients. "Excerpta Medica clients will continue to benefit from the agency's longstanding relationship with Elsevier as we collaborate on specific programs," said Michael Hansen, CEO of Elsevier Health Sciences.
"For years I've admired, at a distance, the brilliant work and well-earned stature of Excerpta Medica. This has always been a company benchmarked as best in class," said Thomas L Harrison, Chairman and CEO, Diversified Agency Services Division, Omnicom Group Inc. "Now we have an exceptional opportunity to align very relevant and insightful businesses to bring more value and breakthrough strategies to our healthcare clients."
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SOURCE Adelphi Worldwide