Exclusive Data Finds Translation and Localization key to Increasing Global E-commerce

One Hour Translation's Exclusive Data Highlights Localization Benefits for Global Ecommerce Vendors

Nov 25, 2014, 13:00 ET from One Hour Translation

WASHINGTON, November 25, 2014 /PRNewswire/ --

One Hour Translation (OHT), the world's largest online translation agency, today released exclusive data indicating that localization of e-commerce sites has a significant impact on global consumers.

With online holiday shopping figures reaching $2.3 billion dollars last year and a higher figure expected this year, the OHT data highlights how localization can attract a greater number of global consumers and increase online sales from this demographic.

Consumers from outside of the United States account for a projected $300 million of U.S. holiday sales - and that doesn't count non-native English speakers in America. While more than two-thirds of online consumers are not native-English speakers, a vast number of e-commerce companies fail to localize their websites for foreign and non-native English-speaking shoppers. According to a recent OHT survey, conducted through Google Consumer Surveys, the vast majority of foreign respondents prefer to shop online in their native language.

Percentage of surveyed customers who would rather buy in their language:

- 90% of Japanese respondents
- 74% of French-speaking Canadians
- 79.5% of Germans
- 82.5% of Italians
- 65% of Dutch respondents

"One of the easiest ways to increase sales is simply to translate your website into the 4 top e-commerce languages: French-Canadian, Spanish (Latin America), Portuguese (Brazil), Japanese and German," says Ofer Shoshan, Chief Executive Officer of One Hour Translation. "The cost of translation is very low in comparison to the potential increase in sales, and in most cases, the ROI is nearly immediate. Website translation is a guaranteed way to attract a greater number of online shoppers this holiday season. E-commerce vendors take note - increasing global sales is entirely in your hands."

One Hour Translation developed WeST, a simple technology that allows for easy translation and localization of any website using professional human translators. WeST is currently implemented in tens of thousands of business websites, about 50% of which are in the US.

About One Hour Translation:  

One Hour Translation is the world's largest global online translation agency, offering professional translation services to thousands of business customers worldwide - 24/7/365 - thanks to a community of over 15,000 certified translators.

One Hour Translation provides WeST, an easy to implement website translation technology that allows our translators to quickly and efficiently localize any website and keep it updated over time. To read more about WeST and start translating your site now click HERE .

For more information, visit our website or follow us on Twitter and Facebook.

For More Information Contact:
Oriane Schwartzman

SOURCE One Hour Translation