Executive Auto Group Sponsors Twitter Test Drive to Benefit Connecticut Food Drive

WASHINGTON, June 1 /PRNewswire/ -- Executive Auto Group's strategy for social media is much like their mission offline -- to make charitable strides and serve their community. On May 21, Executive hosted the Twitter Test Drive Program to further support these initiatives.

"We all know how powerful the web can be for raising donations for worthy causes," said Scott Orsini, owner of The Executive Auto Group, "which is the reason we sponsored The Twitter Test Drive Program to benefit the Connecticut Food Bank. We use social media to engage our customers because our followers help us make a difference in the communities we serve."

The Twitter Test Driver was asked how they might benefit their community during the two days they had the vehicle and to Tweet about the good deeds. The goal was to encourage others to join in, spread the word about the food drive to their followers and ultimately incite others to contribute to their communities. With the help of GOSO (http://www.goso.com), the social media management system for automotive dealers, Judith Preston of West Haven, CT was selected as the winner.

Mike Hastings, Manager of Customer Care for Executive, said, "Jude was selected due to her seemingly endless acts of kindness. She once worked at the CT Food Bank and continues to donate and volunteer there. She was spotted on the beach picking up garbage during a break on her extended test drive," Hastings added.

With Jude's help, the food drive associated with the #EAGTestDrive collected 661 pounds of food for Connecticut Food Bank.

"That amount of food is equal to more than 500 meals for people in need," said Nancy L. Carrington, Chief Executive Officer of Connecticut Food Bank. "We are extremely appreciative of the support we received from the Executive Auto Group, especially as many more of our neighbors in Connecticut struggle to keep food on their tables. We rely on the kindness of companies like the Executive Auto Group."

While Jude was out doing good deeds, Acura by Executive treated her personal vehicle to a complete detail and a complimentary oil change.

About Executive Auto Group (http://www.executiveautogroup.com)

Since 1972 the Executive Auto Group has been the satisfaction leader serving the Hartford, Wallingford, and New Haven, CT areas, offering new and pre-owned Honda, Mazda, Kia, Acura, Dodge, Jeep, and Nissan vehicles. The Executive Auto Group believes in giving back to the communities where they do business, participating in community toy drives, Boys and Girls Clubs, golf outings, little leagues and other causes. The group is active in Chambers of Commerce and members of associations such as the National Automobile Dealer Association, the Greater Hartford Automobile Association and more.

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SOURCE Executive Auto Group