Executive Leans on Corporate Ingenuity to Kick Her Family's Cancer Curse to the Curb

Her company is rolling out thousands of pink garbage carts to residents in 30 states

Oct 01, 2010, 14:46 ET from Cascade Engineering

GRAND RAPIDS, Mich., Oct. 1 /PRNewswire/ -- Jo-Anne Perkins lost her mother and grandmother to breast cancer, both at the age of 51.

(Photo:  http://photos.prnewswire.com/prnh/20101001/DE74185 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101001/DE74185 )

Not only did Jo-Anne break the family curse when she turned 52 last October, but since then, she has been using her personal story to inspire Americans to roll out all-pink garbage carts labeled with breast cancer awareness information onto "Main Streets" throughout the country.

From Alpharetta, Ga. to Boone, Iowa, thousands of carts are already on the streets and thousands more are headed for curbs in nearly 30 states. This is a grassroots movement to enable households nationwide to make a visible demonstration of support for breast cancer awareness.

"My whole life has been a march to age 52," said Perkins, general manager of Cascade Cart Solutions, a division of Cascade Engineering, a manufacturer of waste carts and related products.  "By breaking the 'family curse,' I am using my passion to help end breast cancer in a visible and supportive way.

"One in eight women will be diagnosed with breast cancer in her lifetime, and we are hoping that as Pink Carts begin to line curbs across the country, each will inspire conversations and lead to greater awareness of the importance of early detection," said Perkins.

Five dollars from the purchase of each Pink Cart sold supports the American Cancer Society's ® breast cancer awareness programs through December, 2012.

The lid on each cart provides a label that displays early breast cancer detection and health tips.  The pink waste and recycling carts are made from 100% recyclable plastic. The carts are available in several sizes to meet consumer needs for apartments, homes and commercial use.

The carts are offered through arrangements with waste haulers, local municipalities and specific retailers as well as directly to residential and commercial customers at thepinkcart.com.

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Karen Hogan




SOURCE Cascade Engineering