Executive Outlook of Health, Wellness, and Wellbeing Technologies in the Global Automotive Industry

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Jun 22, 2015, 04:09 ET

NEW YORK, June 22, 2015 /PRNewswire/ -- Volume-driving OEMs Leading the First Wave of Proliferation

This research service analyzes and provides forecasts for health, wellness, and wellbeing (HWW) features in the automotive industry. It identifies strategies and opportunities for growth, determines the influence of technology, and identifies the stakeholders in the ecosystem. It offers insights through a comparative analysis of key global original equipment manufacturers' (OEMs') strategies to include health monitoring features in cars as standard, optional, or advanced—whether built in, brought in, or cloud-enabled. The research presents case studies on HWW features offered by leading OEMs. It concludes with an actionable set of recommendations.

Executive Summary—Key Findings
Automotive HWW Technologies: Key Findings, Global, 2014–2025
1. By 2025, key global OEMs expected to increase R&D spending over 2014 levels.
Technology, customer demographics, regulations, and marketing efforts to merge, offering a strong product development focus in the health, wellness, and wellbeing (HWW) space.
2. HWW's penetration among North American, European, and Asia-Pacific OEMs to manifest in the form of "measure and monitor" in-vehicle features in the first wave of proliferation.
- HWW in the automotive industry is largely perceived in ways: built-in, brought-in, or cloud- enabled.
- Built-in is considered more as a long-term solution.
- Brought-in and cloud-enabled are expected to have more short-term and rapid realization. The proliferation of wearable devices, smartphones, and cloud-based solutions are seen as key.
3. Ford and Toyota (among mass-market OEMs) and BMW and Audi (among luxury OEMs) are emerging as the automakers targeting integration of HWW features in their next-generation products.
- Both mass-market and luxury OEMs are interested in HWW features.
- Other mass-market OEMs, such as Nissan, Hyundai, and Kia, also are planning to introduce HWW features in their models.
- Other luxury OEMs including Cadillac, Lexus, and Mercedes-Benz are interested in expanding HWW in future models.
4. Automotive HWW features will be categorized as critical or noncritical.
- Critical: Health monitoring and basic diagnosis (heart rate, drowsiness, alcohol/drug monitoring).
- Noncritical: Air quality monitoring, seat comfort, mood lighting, night vision.
- Driver fatigue, allergen level, and blood pressure monitoring are expected to become standard features by 2025.
5. Both emerging and developed countries will be target markets for HWW feature penetration.
- Japan, followed by Europe, South Korea, and the United States will be among the key markets for HWW rollouts.
- Japan by 2025 is expected to become largest hyper-aged society, with nearly % of its population over the age of 65.
6. At least 9 automotive ecosystem groups will be crucial to HWW development.
Automotive OEMs (e.g., Ford, Toyota), Tier I suppliers (e.g., Bosch, Continental), electronics companies (e.g., Qualcomm, ST Microelectronics), healthcare companies (e.g., Medtronic), software companies (e.g., Microsoft, Google, Apple), wearable makers (e.g., Nike, Sony, Fitbit, Apple, Google), telecom service providers (e.g., AT&T, Verizon), universities (e.g., MIT), insurance companies (e.g., Blue Cross Blue Shield).

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