Exhibition and Convention Executives Forum (ECEF) Teams Up with bXb Online to Extend Complimentary Access of "The Value of Face-to-Face Marketing" to C-Suites Everywhere

WASHINGTON and CHICAGO, May 8, 2012 /PRNewswire/ -- The Exhibition and Convention Executives Forum (ECEF) announced today that it has partnered with digital event marketing agency bXb Online to extend one of its premier sessions to an online audience for the first time in the event's 11 year history. ECEF, which is scheduled for Wednesday, May 30, 2012, at the JW Marriott in Washington, DC is offering complimentary online access from 9:00am – 10:30am ET to "The Value of Face-to-Face Marketing" for qualifying registrants.

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The interactive hybrid session will include a discussion from a panel of experts relative to their respective insights around the role of exhibitions in marketing and procurement.  With President and CEO of BPA Worldwide Glenn Hansen serving as the session moderator, panelists will include Janet Johnson, Exhibits Manager, BASF; Bob Liodice, President and CEO, Association of National Advertisers; and Clark Pettit, President and CEO, American Business Media. Following this 60-minute session, a special 25-minute broadcast featuring the Closing Keynote Speaker, Linda Henman and other industry executives will be designed for, and offered exclusively to the online attendees.

As the event's founder, Lippman stated, "ECEF is pleased to partner with bXb Online to open up our exclusive education to benefit qualified executives. For the first time ever, those who are unable to travel to Washington, DC for this event, now have access to ECEF's C-level content." He continued, "This partnership serves the growth and direction of ECEF and the exhibition and convention industry. We look forward to a quality experience both in DC and online! "

Tony Lorenz, Founder and CEO of bXb Online, stated, "This category in our industry continues to emerge and converge physical and online experiences. bXb Online is proud to support ECEF and its esteemed attendees through this progressive partnership. On May 30th at 9:00am ET, show executives and organizers across the entire industry will be able to experience ECEF live and online."  

ECEF is made possible in part thanks to the following sponsors: Las Vegas Convention and Visitors Authority (Platinum); Freeman (Gold); ds+f (Silver); a2z, Inc.; Affinity Center; American Business Media; Ascend Integrated Media; ASP; Association Meetings; Associations NOW; Association Trends; Astute; Berkery Noyes Investment Bankers; bXb Online; CompuSystems; CONVENE; Convention Data Services; Exhibition World; Exhibitor Invites; Experient; EXPO; EXPOCAD®; The Expo Group; FORUM; JW Marriott; Global Experience Specialists (GES); IMN Solutions; Jacobs, Jenner & Kent Market Research; Map Your Show; Naylor CMG; Singapore Convention & Exhibition Bureau; Singapore Expo; Trade Show Executive and USI.

For more information on ECEF or to register for the "live" event, visit www.eceforum.com.  To register for the ECEF online session, visit ECEF-online registration: https://vts.inxpo.com/Launch/QReg.htm?ShowKey=9446  

About ECEF

ECEF is the world's only forum exclusively for independent and association executives. For one day each year, this invitation-only event gathers 200 leaders of the exhibition and convention industry to focus on ways to increase revenues and the relevance of their events. More information is available at eceforum.com.  

About bXb Online

bXb Online accelerates the power of face-to-face marketing through online business stories and experiences. Founded by industry leader Tony Lorenz, bXb Online delivers online event strategy, creative, content development, and management solutions that brands rely on to activate their business events to the next level.

In concert with leading industry organizations, bXb is developing an industry platform for event marketing professionals and the communities they serve. 

Headquartered in Chicago, IL, bXb Online partners with world-class leaders in their respective categories, including ECEF, Freeman, INXPO, American Society of Association Executives, Professional Convention Management Association, International Association of Exhibitions and Events, and the Virtual Edge Institute.

Learn how bXb Online can accelerate your event marketing strategy today: bxbonline.com.

ECEF Contact:
Sam Lippman
(703) 979-4904
[email protected]

bXb Online Contact:
Gretchen Kihm-Stegall
office (847) 681-0506 | cell (847) 922-5931
[email protected]

SOURCE bXb Online