Exit41 Announces New Reseller Distribution Channel; Gains Significant Momentum with the Largest MICROS Exclusive Dealer

ANDOVER, Mass., March 1 /PRNewswire/ -- Exit41, a global market leader of online, mobile and call center ordering solutions for restaurants, today announced the expansion of its Reseller Partner Program, with the addition of MICROS Retail Systems, the largest exclusive MICROS point of sale (POS) dealer, to resell the Exit41 Enterprise Suite of ordering applications and provide local support to restaurants in the New York metro area.

"We are continually looking for ways to broaden our portfolio of innovative ordering solutions to help restaurants improve profitability," said Lubodar Olesnycky, President, MICROS Retail Systems. "Our partnership with Exit41 enables our restaurant customers to seamlessly serve guests outside the restaurant with takeout, delivery and catering sales."  

Exit41's online, mobile and call center applications leverage Exit41's enterprise-class ordering platform which features an advanced, two-way integration approach with the MICROS 3700 Restaurant Enterprise Series.  At the heart of the product is a comprehensive Administrative toolset that makes it easy for restaurants to customize, implement and maintain the system across all connected restaurants, a differentiator in the marketplace.

MICROS Retail Systems and Exit41 already have a fast growing, diverse base of restaurant customers in the New York metro area including:

• Blockheads Burritos, a fast casual Mexican chain that is leveraging Exit41's centralized Call Center Services and call center application to handle the high volume of phone orders for its takeout and delivery business
• Fig & Olive, an upscale, fine dining chain of Mediterranean-style restaurants now offering guests the convenience of ordering their food online for pickup or delivery
• CulinArt, Inc., the largest privately held onsite foodservice management company in the Northeast, enabling online ordering for its newest corporate cafeteria where employees can pick up their order or have it delivered right to them in their office or conference room

"Our strategy of leveraging a national and international distribution channel with world- class partners like MICROS Retail Systems is enabling us to extend our reach and support to more and more restaurant customers," said Rick Lamy, vice president, sales and chief customer officer, Exit41. "We are gaining tremendous traction with independent restaurants validating the market need for tightly integrated, locally supported online, mobile and call center solutions."

Exit41 will be joining MICROS Retail Systems at the International Restaurant and Foodservice Show of New York, February 28th through March 2nd at the Jacob Javits Convention Center, booth # 2011.

About MICROS Retail Systems

Micros Retail Systems, Inc. is the preeminent hospitality technology vendor in the metro New York/New Jersey area. With more than 2,200 installations, Micros Retail Systems is the largest independent and exclusive dealer of MICROS Systems, Inc. (Nasdaq: MCRS). The company serves table service and quick service restaurants with complete information management solutions including software, hardware, enterprise systems integration, consulting and support. Micros Retail Systems is the only hospitality technology vendor in the metro New York/New Jersey area with a true 24 hour/365 in-house call center, never an outside answering service. For more information visit http://www.microsnyc.com/

About Exit41, Inc.

Exit41 is a global market leader for integrated online, mobile, and call center ordering solutions for restaurants. Many of the world's leading restaurant brands throughout North America, South America, Canada and the Middle East depend on Exit41 to capitalize on the growing market opportunity for catering, takeout and delivery and provide their customers with faster, easier, more convenient ways to order from them. Headquartered in Massachusetts, Exit41 is backed by blue-chip investors including Fidelity Investments. www.exit41.com, http://twitter.com/Exit41

SOURCE Exit41, Inc.