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Éxito mundial de la máquina expendedora móvil MARV


News provided by

US Candy Network

Aug 05, 2014, 03:00 ET

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MARV is a worldwide hit in advertising (PRNewsFoto/US Candy Network)
MARV is a worldwide hit in advertising (PRNewsFoto/US Candy Network)

VENRAY, Países Bajos, August 5, 2014 /PRNewswire/ --

El productor e inventor US Candy Network une sus fuerzas con Regout Group  

La máquina expendedora móvil MARV (Media & Advertising Racing Vehicle), que ofrece miles de posibilidades para los clientes, es un éxito mundial. Todas las principales compañías y cadenas de tiendas del mundo están contactando con el productor holandés US Candy Network (USCN) para solicitar una. Con el objetivo de suministrar 6.100 máquinas en los próximos dos años, USCN ha unido sus fuerzas con Regout Group.  

     (Foto: http://photos.prnewswire.com/prnh/20140805/700446 )

Regout Group ya ha suministrado las porciones telescópicas para MARV, y producirá los módulos base, también. Cuando el propietario Joost van Luyken vio la máquina, se emocionó tanto que se convirtió en socio de su desarrollo futuro.

Luyken se ha unido a USCN como consejero delegado, y liderará la compañía junto a Kersten, quien seguirá siendo el presidente ejecutivo. "Hemos unido nuestras fuerzas para introducir MARV en el mercado. Damos la bienvenida al conocimiento de Regout Group," afirmó Chantal Kersten, de USCN.

MARV se lanzó en enero de este año durante la feria de dulces y snacks más grande del mundo, ISM en Colonia, Alemania. Tal fue el éxito que las compañías dedicadas al cine, supermercados, tiendas de juguetes y cervecerías de todo el mundo deseaban tener una. "Antes de la feria, MARV había causado una locura en publicidad, pero después fue aun mayor. Pudiéramos suministrar 20.000 máquinas si hubiéramos querido hacerlo," indicó Kersten. La compañía será entrevistada en Donald Trump jr., en una entrevista que se emitirá en TV en otoño en Fox y en Bloomberg.

MARV es el futuro en relación a la publicidad de marketing y medios. La máquina interactúa con los clientes por medio de diferentes sonidos. Cuenta con una pantalla táctil de 21 o 46 pulgadas en la que se puede pedir, ver películas, imprimir cupones, conseguir un descuento, jugar a juegos o conectar el iPad. MARV puede contener todos los tipos de envoltorio: frió, congelado o caliente, todos ellos estando abiertos a la publicidad. Ofrece todos los pagos posibles por medio de Internet o de un smartphone.

Las máquinas se crean a medida. Las MARV se transforman según los personajes de los dibujos o los diseños empresariales. El triciclo funciona de forma eléctrica y se puede montar con él en las ciudades, en ferias o incluso en la playa. La máquina usa el sistema Kinect 2 de Microsoft, y permite interactuar e incluso diálogo con los clientes.

Más información: http://www.getmarved.com

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