SAN FRANCISCO, April 20, 2016 /PRNewswire/ -- To say you're busy is an understatement. You spend the majority of your waking hours at work or commuting, and a few precious ones with friends and family or keeping up your home and your life. But where are the minutes for yourself and your personal health and wellbeing? How do you maintain your energy, focus and perspective while minimizing the stress of it all?
Enter MyBrainSolutions®' newly launched app "Mindfulness Meditation: Brain Based", available in iOS and Android for $1.99 as a stand-alone offer. The app integrates mindfulness, meditation and cognitive neuroscience to give you an elegant moment to refresh and integrate your brain. Dr. Evian Gordon, founder and CEO of MyBrainSolutions, oversaw the development of this tool along with its 7-year old corporate stress reduction & wellness platform built from the world's first and largest integrative scientific brain database. From assessing over half a million covered lives on behalf of corporate clients, the team of MyBrainSolutions wanted to then create a tool that leveraged the latest in brain science to greatly improve the life of an everyday individual.
Integrating employee brains with the science-backed technology of MyBrainSolutions' behavioral health tools has led teams at Fortune 500 companies to experience better focus, productivity and stress reduction. According to the World Health Organization Health and Productivity Questionnaire (HPQ) findings of MyBrainSolutions' corporate customers, employees who were initially flagged as unproductive increased their productivity by 25% after using the brain stress reduction platform. Additionally, absenteeism decreased by 50%, or 4.5 hours per week of missing work time. As more generally noted by 6-year customer Kathleen Herath, VP of Health & Productivity at Nationwide "If you get the brain right, the rest will follow."
Behavioral healthcare is an increasing cost burden for employers and consumers searching for a scalable solution to reduce stress, increase resilience, achieve peak performance and solve for general behavioral health needs. MyBrainSolutions believes the ability to access low-cost, self-empowerment tools and technology is an effective means to addressing the increasing cost of health care.
To deliver the best experience, Dr. Evian Gordon and team developed the app to include all the great "in the moment" aspects of mindfulness in addition to using a breathing bar prompt to switch off the stress state of your brain and body, and to focus your thoughts in a calm and productive way. The breathing bar feature was largely the scientific contribution of expert Dr. Richard Gevirtz, PhD, Distinguished Professor of Psychology at CSPP @Alliant International University and was originally used in another MyBrainSolutions app called MyCalmBeat. "The breathing bar, which paces breathing at rates from 5 to 7 breaths per minute, is useful in helping clients increase flexibility of their autonomic nervous system. Thus the 'fight/flight' response might recover more quickly and the 'rest/digest' response activated when appropriate," notes Gervitz. MyBrainSolutions integrates deep science with useful tools for everyone's benefit. The immersion in prompted slow breathing immediately puts you into a calmer and clearer state of mind.
Additional app features improve your focus and attention, teaching you to become aware of "negative thinking traps" and then to activate and strengthen your brain's reward networks for positive experiences.
Dr. Evian Gordon has seen exciting developments in neuroscience over the past 40 years as an integrative neuroscientist PhD and MD. He believes that big data integrated with deep science can completely change our day-to-day functioning. "If we design simple and elegant brain-based experiences for the individual, we can significantly improve their enjoyment, presence and self peace," says Gordon. MyBrainSolutions is looking to do that at scale to improve your day-to-day life.
And thus, your 5-20 minutes of meditation can have a greater impact on your friends, family, community and work. You get a few moments for yourself to increase your productivity, focus and your overall wellbeing.
MyBrainSolutions is an online integrated self-empowerment platform to assess/train/monitor your brain and provide engaging digital tools that reduce stress and improve brain health. Used by more than 40 brand name corporations and over 100 clinics, it includes a scientifically-validated assessment and evidence-based brain health apps underpinned by the world's first and largest integrative international brain database. The platform improves cognitive and emotional functions for employees using scalable, confidential and cost-effective methods. Over 30 apps are available that focus on reducing stress, increasing positivity, self-regulation, processing time, memory, focus and reducing negativity biases and destructive thoughts. This site is the first of its kind to bring together an assessment, resilience tools, and mindfulness meditation in one singular, elegant experience. MyBrainSolutions, Inc. is a subsidiary of Brain Resource, Inc. [ASX: BRC, OTC: BRRZY]
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