NEW YORK, May 27 /PRNewswire/ -- Experian Marketing Services (EMS), a global leader in targeting and customer engagement, today announced a partnership with addressable advertising leader INVIDI Technologies.
Experian Marketing Services and INVIDI will provide consumer segmentation across traditional and digital media for advertisers, television networks and multichannel television distributors. The Experian data will increase targeting precision to optimize efficiency and effectiveness of advanced advertising techniques based on more accountable measurement of addressable television. Experian Marketing Services gives marketers the broadest and deepest set of consumer data from 215 million individuals and 110 million households in the United States to enrich the understanding of customers across all online and offline channels and media.
"This exciting partnership further expands our marketing footprint, highlighting Experian Marketing Services' superior targeting across traditional and digital media," said Ty Taylor, Experian Digital Advertising Services president. "This key offering for television advertisers will help them make better decisions powered by our data, analytics and marketing technology. Working with INVIDI will give advertisers increased opportunities for greater brand advocacy and significantly improve their ROI."
"Experian Marketing Services is an impressive addition to an already powerful group of strategic partners and further positions INVIDI as the clear, best choice for addressability around the world," explained INVIDI CEO David Downey. "With EMS and INVIDI working together, advertisers for the first time will be able to close the loop and truly measure the effectiveness of television advertising, while also leveraging EMS' depth and breadth of data sources for advanced targeting. Not only will advertisers learn what is working, but they will also learn what is ineffective and be able to use that information to improve future campaign performance. Television has finally taken a leap into full accountability by becoming a smart medium that gets even smarter over time."
Kosta Skoulikaris, senior director of Digital Advertising Services for Experian Marketing Services, will join INVIDI's board as an observer.
About INVIDI Technologies Corporation
INVIDI Technologies Corporation is the world's leading addressable media solutions company. Our vision and expertise in building smart advertising systems provides unrivalled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial monetary value for the cable, satellite, telco and advertising industries. INVIDI's unique approach to addressable advertising delivery, measurement and reporting is supported by an extensive portfolio of patents and other intellectual property. Our innovations in content delivery solutions and intellectual property development in targeted demographic media are the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media, and INVIDI is making targeted addressable advertising more efficient, more effective and more available than ever. Visit http://www.invidi.com for more details.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.