NEW YORK, Nov. 4, 2013 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, has made key enhancements to the company's global cross-channel marketing platform, including new enhanced localization features that help marketing teams located in regions around the world efficiently build and execute localized campaigns.
"As brands expand internationally and marketing operations become more geographically dispersed, robust localization features for marketing platforms are becoming an absolute necessity," said Matt Seeley, president of Experian Marketing Services. "We're continuing to develop features like these that help marketers focus less on logistics and more on delivering the most optimal customer experience."
Experian Marketing Services' cross-channel marketing platform is designed to help mid-size and enterprise brands simplify complex marketing interactions with customers removing the need for multiple, disparate platforms and individual channel vendors. Unlike other marketing platforms where individual platforms may have been pieced together to appear as one, Experian's cross-channel marketing platform's single system architecture enables all of the new localization features to be applied seamlessly in all parts of the platform, including campaign reporting and calculated fields.
Key localization features include:
- Multi-language interface support: Creates a fully localized user experience, regardless of the user's global location, providing a single platform that can be easily adopted by any globally distributed marketing team or organization.
- Localized support by profile: Enables users to build campaigns in their preferred language and time zone, including localized number formatting and date formatting. This enhancement creates a more transparent user experience and allows multiple people on different time zones to work on the same account.
- Synchronized time zone support: Displays all days and times in a user's own time zone and enables scheduled processes to be run off the user's time zone by default. Users are also now able to specify when a campaign reaches a customer based on the time zone of that customer. This allows users to deploy a campaign internationally without needing to spend time calculating the send times.
- Localized data import support: Allows companies to use multiple international date formats as needed by each of their specific regions. This minimizes efforts on the client and improves consistency across the globe.
Business intelligence (BI) and reporting has also been enhanced throughout the cross-channel marketing platform, also available through a single interface. In addition to offering standardized reports, the platform enables individual users to create unique custom reports and dashboards. These interactive widgets give marketers quick and easy access to multi-dimensional, near real-time data that's most important to their individual business goals and helps guide more intelligent and faster decision making.
As the world's largest email service provider, Experian Marketing Services has been a trusted, industry choice helping marketers achieve their campaign goals for more than 30 years. Many of the world's most progressive marketers use its vast data assets and linkage solutions to create, test and target audiences. In the US alone, its database reaches 98 percent of the US market, covering more than 299 million US consumers and 110 million US households, with more than 3,500 known attributes.
Learn more about Experian Marketing Services' cross-channel marketing platform.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit http://www.experian.com/marketingservices.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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