COSTA MESA, Calif., Oct. 18 /PRNewswire/ -- Experian®, the global information services company, today introduced Decisioning as a Service(SM), a new decisioning environment that allows companies to quickly deploy tools and strategies to make, manage and refine decisions across the Customer Life Cycle. Decisioning as a Service offers a flexible combination of robust consumer data, predefined attributes, predictive models, decisioning software, mathematically derived decision strategies and industry-leading expertise that is available to clients in a hosted environment. For financial institutions, telecommunications carriers, energy companies, health care providers and other companies, Decisioning as a Service provides the flexibility to fine-tune their decisioning environment to meet critical business needs quickly and cost-effectively.

Decisioning as a Service offers clients a variety of benefits:

• Minimal capital investment and IT expense because Experian is responsible for all hardware, software and maintenance
• The ability to easily and cost-effectively respond to business, market or regulatory changes
• Flexibility in deploying decisioning strategies and processes based on specific business needs, budgets and available resources

"Through Decisioning as a Service, we provide our clients with flexible access to data, analytics and software to make better mission-critical decisions," said Kerry Williams, group president of Experian Credit Services and Decision Analytics. "These improved decisions — from cross-sell, instant prescreen and credit approval to fraud detection and customer management — are delivered to clients as easily as a credit bureau report to drive improved business performance."

Experian's Decisioning as a Service environment builds upon core hosting capabilities that have been built and refined over the past 15 years and hosted within its world-class data center. In the United States alone, Experian helps its clients make more than 100 million better decisions per year.

Through Decisioning as a Service, Experian delivers measurable business value for each of its clients — whether working with a small to midsize company or a major financial institution. Experian's decisioning experts work closely with clients to design a clear road map to improve customer decisions, resulting in reduced losses and increased revenue. Furthermore, because the capabilities used within Experian's Decisioning as a Service environment also are available in an end user–installed manner, clients can choose to start quickly with Decisioning as a Service and then later move to an end user–installed environment as their needs dictate.

"Our priority is to deliver business value each step of the way," said Williams.  "We start by first getting a clear understanding of our clients' business metrics and identifying opportunities for short- and long-term improvement. Then, we make sure to link any recommended decisioning improvement initiatives directly back to identified problems."

For more information about Experian's Decisioning as a Service environment, call 1 888 414 1120 or visit Experian at Booth #3 at the Building Business Capability Conference Oct. 17–21, 2010, in Washington, D.C. To download Experian's Decisioning Guide, click here.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE Experian