**Experience The Thrill Of An Urban Lifestyle With Cutting-Edge Bikes At Shimano Bike NYC, Shimano's First Ever Pop-up Store**

WHAT:

Be one of the first to test ride a soon to be released bicycle from several different U.S. and EU manufacturers that are built with Shimano's new component systems, METREA, ALFINE or STEPS, at Shimano's new pop-up urban concept store in New York City, called SHIMANO BIKE NYC.

SHIMANO BIKE NYC will be open June 23^rd through August 20^th and is now accepting reservations for bike rentals, original events and weekend tours at its newly launched website. Reservations are expected to fill up quickly, so visit http://shimanobike.nyc in advance of the store opening to sign up. Rentals cost $10 per hour.

WHEN:  

Store hours of operation are Tuesday through Sunday from 11am to 7pm. The store opens June 23^rd and will close August 20^th.    

WHERE:

SHIMANO BIKE NYC

473 W Broadway, New York, NY