NEW YORK, March 6, 2014 /PRNewswire/ -- ExpertFile announced today the addition of Mark Greenfield as the newest member of its Advisory Board. Based in Buffalo, New York, Greenfield is a highly regarded, influential member of the higher education web community. This represents a key appointment, as ExpertFile continues to expand its software service offering to higher education institutions, allowing them to generate more market visibility by better promoting their faculty and staff online as experts.
"Faculty are the most important asset for colleges and universities, and the combined expertise of faculty is the primary driver of academic reputation and market visibility," said Mark Greenfield. "I'm excited to be working with the ExpertFile team in helping schools more fully leverage their faculty experts with the ExpertFile platform."
Greenfield is a highly regarded, influential member of the higher education web community. He has served for the past 14 years as Director, Office of Web Services at the University at Buffalo in the State University of New York (SUNY) system, which serves over 28,000 students. He began his career at UB in the Instructional Technology Services Department where he played a significant role in integrating technology into the classroom. His research interests include emerging technologies, the social web, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on schools.
A sought after keynote speaker, Greenfield frequently presents at a wide range of higher education conferences and meetings with his thought provoking commentary on the impact of emerging technology. He currently serves on the board of directors for the Higher Education Web Professionals Association, and heads the Association's Leadership Academy. Greenfield has also served as the conference chair for the 2013 Higher Education Web Professionals Conference, and on the Advisory Boards for the eduWeb Conference and Canadian Post Secondary Education Web Conference.
"As we expand into the higher education market, Mark Greenfield has been a very strong addition to our Advisory Board," said Peter Evans, CEO of ExpertFile. "He has a unique understanding of new technologies and how they can best serve colleges and universities as they deal with massive, systemic change. Mark has helped so many schools across the world."
Given the recent advances in web technology in areas such as content management search and analytics, Evans and Greenfield see major opportunities to improve the way educational institutions promote their faculty and staff as subject matter experts online.
ExpertFile is the world's first expert marketing platform built for organizations. With publishing, search optimization (SEO), lead generation and analytics features, coupled with a unique online marketplace, ExpertFile helps experts connect to business prospects, media and conferences. Clients include market leaders such as Cleveland Clinic, Perseus Books Group, Canadian Corporate Counsel Association, Lillibridge Healthcare, and Constant Contact.
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