RALEIGH, N.C., Sept. 12, 2013 /PRNewswire/ -- Expion, a social media software company, announces the launch of a partnership with Gnip, the world's largest and most trusted provider of social data, as clients gather in Raleigh for its third social business summit, Mission Possible. Expion is now a proud member of Gnip's Plugged In to Gnip partnership program, which highlights Expion's commitment to helping brands connect the customer intelligence dots between the ever-evolving social media data mix and their business results through Expion's Marketing Insights Technology.
"We are excited to join the Plugged In to Gnip program, especially during our summit where we can show our clients the opportunities the partnership will bring to them," said Peter Heffring, Expion CEO. "By partnering with Gnip, we're answering our clients' need to verify the reliability, completeness and sustainability of the data fueling our solution."
Acceptance into the Plugged In program demonstrates Expion's commitment to building scalable social software that uses compliant data from a range of social platforms, blogs and micro-blogs, including Twitter, Tumblr, Disqus, GetGlue and more. As a Gnip partner, Expion can provide beneficial data and features to customers, including early access to new social data sources, exclusive access to specific product features and additional collaboration opportunities.
"We created the Plugged In to Gnip program to recognize companies that are creating reliable, sustainable and complete social data. Expion joining is a testament to their commitment to providing their customers with the most reliable social data available," said Chris Moody, CEO of Gnip.
Gnip is an authorized provider of publicly-available social data from the firehoses of the largest social media publishers in the world. As companies build their businesses on social data, being Plugged In to Gnip ensures customers have complete and authorized access to the best social data available. Plugged In To Gnip was launched in December 2012 and Expion joins 19 other companies that have been accepted into the Plugged In program.
Expion alleviates top pain points for brand marketers by providing a proven way to understand, manage, control and grow a brand's social media presence – at both a local and global level. Leading brands use Expion for their social media management, including, Applebee's, Clear Channel, Coca-Cola, H&R Block, Hilton Worldwide, Home Depot, Kraft, Mattel, Mondelez International and Univision. With unmatched brand and competitive insights, and total control across Facebook, Twitter, Google+, YouTube and more, Expion ensures strong social marketing performance. For more information, please visit www.expion.com.
Gnip is the world's largest and most trusted provider of social data, serving customers in a range of industries from social media monitoring and business intelligence to finance and government. Gnip's customers deliver social media analytics to over 95% of the Fortune 500. Gnip delivers more than 120 billion realtime social data activities each month, providing access to data from dozens of sources including Twitter, Tumblr, Foursquare, WordPress, GetGlue, Disqus and more. For more information, email [email protected] or visit http://gnip.com.