Expion Launches Social Advocator; Empowers Employees to become Brand Advocates

RALEIGH, N.C., June 25, 2013 /PRNewswire/ -- Expion, a social media software company, announced today the launch of Social Advocator, a browser plug-in tool that empowers a company's biggest brand advocates – its employees – to easily speak on its behalf. Social Advocator gives employees instant access to the company's social media streams, right from their browser, to quickly and easily repurpose across their own personal social channels.

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Empowering employees to speak on a brand's behalf can be logistically challenging for businesses today. With Social Advocator, a brand's corporate, sales, marketing and PR teams can create and push out approved content in real-time or scheduled times to thousands of employees across endless locations. Employees can personalize and with one click share posts and tweets across their own Facebook, LinkedIn and Twitter accounts, instantly creating a controlled network of social influencers. 

Launched in beta phase earlier this year, several customers have successfully tested and provided valuable feedback, which Expion has incorporated into its launch version.

"We designed Social Advocator to address a gap in marketing today – and that's empowering a company's employees in large organizations to become a part of its collective voice," said Peter Heffring, founder and CEO, Expion. "The feedback we've received from clients has been extremely positive, and we're excited to bring this solution to market."

Social Advocator can currently be used by companies and brands to distribute content across their Twitter and Facebook channels, and soon Google+ and LinkedIn. Post effectiveness can be tracked through built-in measurements, including top contributors and influencers, content type, post reach impressions, friend actions and conversions by user and post.

To learn more about Expion's Social Advocator please visit: http://www.expion.com/software/social-advocator/

About Expion

Expion alleviates top pain points for brand marketers by providing a proven way to understand, manage, control and grow a brand's social media presence – at a local and global level.  Leading global brands use Expion for their social media management, including AMC, Applebee's, Coca-Cola, H&R Block, Hilton, Home Depot, Kraft, Mattel, and Mondelez International. With unmatched brand and competitive insights, and total control across multiple brand Facebook, Twitter, Google+, and YouTube, Expion ensures strong social based on best practices and competitive/industry insights. For more information, please visit www.expion.com

Contact:
Casey Ibbetson / Kelley James
Zeno Group for Expion
(310) 566-2282 / (310) 566-2294
[email protected] / [email protected]

SOURCE Expion