Explosion of Formats, Devices and Operating Systems Requires Multi-Format Content to Keep Pace

MOUNTAIN VIEW, Calif., Nov. 5, 2013 /PRNewswire/ -- Heightened demand for multi-format content, owing to the massive growth in the number of channels and enterprise emphasis on a bigger Web and social presence, is driving the global dynamic publishing solutions market. The weakening of print media also adds fuel to the market. However, as publishers seek greater functionalities at lower prices, vendors are challenged to boost profitability while growing market share.  The global market is likely to witness tremendous innovation as tier II and tier III solution providers vie to compete with the top two vendors – Adobe and Quark, which account for nearly 70 percent of market revenues.

New analysis from Frost & Sullivan's Analysis of the Global Dynamic Publishing Solutions Market research finds market revenue is expected to reach $2.5 billion in 2017 from $878.4 million in 2012. The analysis discusses how evolving content publishing requirements, data management needs, and enterprise preferences for an integrated, organization-wide experience translate into new business opportunities for this market.  The research features a market overview, external challenges (market drivers and restraints), forecasts and trends, product analysis, market share and competitive analysis, and a hot company watchlist, with the research covering North, Central and South America; Europe; the Middle East; Africa; and Asia-Pacific. 

For more information on this research, please email Britni Myers, Corporate Communications, at [email protected].

To offset the decline in revenues from the traditional print medium, publishers are turning their focus to digital publication, in turn creating opportunities for dynamic publication solution vendors. Dynamic publishing will continue to gain relevance globally as companies with numerous brands look to adopt a single unified information platform and update and disseminate information efficiently through various media, including eBooks, the Web, and mobile.

"The media and publishing industries paved the way for the integration of rich media, with websites becoming dynamic and magazines transitioning to eReaders," said Frost & Sullivan Digital Media Industry Manager Avni Rambhia (http://bit.ly/1czIhZn). "Following in their footsteps, industries including financial services, retail, manufacturing, and life sciences are employing dynamic publishing solutions to optimize enterprise communications and expand branded messaging."

Customers realize the importance of content re-use and availability across geographies. This accelerates the business case for dynamic publishing solutions as it enables enterprises to select technologies that fit their requirements and integrate with previously deployed systems.  This allows organizations to avoid the circulation of out-of-date, brand non-compliant content and the updating of already existing content.

"While the ROI for a dynamic publishing solution varies with each deployment, efficiency will definitely improve as the time and effort that goes towards recovery of lost or misplaced work, discovery of redundant copies, and content repurposing drastically reduces," noted Rambhia.

Nonetheless, the lack of comprehensive content management processes and technologies poses a significant restraint to the uptake of dynamic publishing solutions. Often, these solutions are installed without a clear content strategy blueprint, leading to lower customer satisfaction and upsells. Hence, vendors should provide consulting services and develop comprehensive solutions to meet end-to-end client needs.

"Vendors must strengthen their product portfolio by acquiring companies with allied solutions such as translation and mobile-based offerings," added Rambhia. "Moreover, as formats, devices and operating systems multiply, vendors need to customize their solutions while keeping costs from escalating."

Analysis of the Global Dynamic Publishing Solutions Market is part of the Digital Media (http://www.digitalmedia.frost.com) Growth Partnership Service program, which also includes: Analysis of the Global Transparent Caching Market, Global Enterprise Content Management Market, and Analysis of the Global Consumer Video Devices Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

Connect with Frost & Sullivan on social media, including Twitter, Facebook, SlideShare and LinkedIn, for the latest news and updates.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

• The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
• The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:         Gain access to visionary innovation

Analysis of the Global Dynamic Publishing Solutions Market
NC9B-70

Contact:
Britni Myers
Corporate Communications – North America
P: 210.477.8481
E: [email protected]

LinkedIn Group: Ask the Frost & Sullivan Digital Media Team
Twitter: @Frost_Sullivan
Facebook: Frost & Sullivan

http://www.frost.com

SOURCE Frost & Sullivan