Expressing Feelings of Appreciation This Boss's Day

Oct 12, 2010, 09:17 ET from American Greetings Corporation

CLEVELAND, Oct. 12 /PRNewswire/ -- As many changes have taken place in the workplace over the past few years, it seems that the role of a boss has become much more than just that of one who manages scheduling and oversees projects. Bosses today serve as mentors, professional coaches, and at times personal cheerleaders for their employees. According to American Greetings Corporation (NYSE: AM), this year employees will be looking for special ways to thank their supervisors for all of the extra support given.

Founded in 1958 (and officially proclaimed in 1962) Boss's Day was created when Patricia Bays Haroksi petitioned the U.S. Chamber of Commerce to dedicate October 16 as the official date to celebrate bosses. The date was chosen in honor of her father, who also happened to be her boss, as this was his birthday. Since its inception, Boss's Day has become a popular occasion to recognize managers worldwide, as it is now celebrated in England, Australia and South Africa.

This year, the latest collection of Boss's Day cards from American Greetings showcase fresh, contemporary designs paired with modern language that expresses the true appreciation felt for the expanded roles that managers play today—plus a little fun office humor. In addition, a fun selection of Boss's Day e-cards can be found on AmericanGreetings.com in order to offer a little midday pick-me-up.

Shoppers can find all of the newest offerings for Boss's Day at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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