NEW YORK, Aug. 9, 2017 /PRNewswire/ -- Premiere New York boutique and independent lifestyle label, Extra Butter announced the addition of Paul Lee as the new General Manager. Lee is an industry sneaker-insider with over 10+ years of experience in brand management, retail operations and purchasing. Previously, Lee had been with Jako Enterprises/UBIQ serving as the Creative Brand Director and Senior Buyer for UBIQ in Philadelphia, PA and Washington DC.
Lee's appreciation and extensive knowledge of products and the boutique business has served as the catalyst in keeping him laser focused, ensuring during his tenure that UBIQ stood amongst the top lifestyle shops across the country and the world. With a background in music and fashion, Lee worked within both industries early in his career prior to becoming the lead point person at UBIQ.
"... Paul has been an extremely well-respected figurehead. He has spearheaded some of the most highly sought-after projects and retail executions. Having Paul on the Extra Butter team, now gets us that much closer to our goals of becoming a premier global retail destination," said Jeff Staple, Head of Creative Operations, TGS Inc. (Extra Butter's parent company)
In Lee's new role as General Manager at Extra Butter, Lee will look to drive forth the boundaries of the sneaker industry and create excitement for the culture.
"Paul is a proven leader and has genuine passion for the culture and we are excited to have him on our team at Extra Butter," said Ankur Amin, CEO, TGS Inc.
Originally from NY, Lee holds B.S degree in Communications from Temple University in Philadelphia, PA.
"Being a true New Yorker, I'm thrilled to join the Extra Butter team," said Paul Lee. "The growth of the Extra Butter brand has been exponential over their first 10 years and the opportunities are endless as the brand continues to evolve and innovate."
THE HISTORY OF EXTRA BUTTER
Founded in 2007, Extra Butter is a premiere New York boutique and independent lifestyle label. With locations in New York City's - Lower East Side, and Long Island's - Rockville Centre, Extra Butter has built its name with a unique approach to eyeing key products and trends, providing quality customer service, and cultivating a signature in-store experience that has made the company a household name in the lifestyle sneaker and fashion industry. The brand has become a global presence through its special projects and collaborations with top-tier fashion and sportswear brands, along with its private label apparel goods and accessories- showcasing a next-level scope of creativity, trend-savvy and storytelling.
For more information please visit: http://extrabutterny.com
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SOURCE Extra Butter