Extraprise Accelerates ROI of Eloqua Marketing Automation Platform to Drive Revenue Performance

SAN FRANCISCO, Oct. 19, 2011 /PRNewswire/ -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today launched its new Corporate i2i Marketing Service for Eloqua's Marketing Automation Platform. Available immediately, the new Corporate i2i Marketing Service for Eloqua is a comprehensive lead generation and nurturing service that includes a pre-built, Eloqua-connected marketing data mart that will support customer intelligence and multi-channel marketing campaigns. The Corporate i2i Marketing Service for Eloqua makes online and offline customer interaction and purchase history, across any marketing channel or source, immediately usable and actionable to increase campaign performance. Marketers using the Eloqua Marketing Automation Platform can now have a complete closed-loop marketing and sales system, using any type of customer interaction data, with sophisticated segmentation and profiling capabilities, in less than 90 days.  

(Logo: http://photos.prnewswire.com/prnh/20110816/NE52398LOGO)

"Extraprise extends the runway for marketers using Eloqua's platform," said Chris Baribeau, Director of Account Services at Extraprise. "Marketers are seeking to drive revenue performance with increasing sophistication, moving from prospect to customer, and encompassing all kinds of online and offline customer interactions. To meet that need, Extraprise has created a very affordable, easy to implement database marketing and demand generation service for Eloqua users to drive multi-channel marketing."

According to a recent Forrester Research Report, (How B2B Firms Can Improve their Email Marketing, October 11, 2011), customer intelligence is critical to the success of B2B and B2C marketers to drive revenue performance from multi-channel marketing. Extraprise's Corporate i2i Marketing Service for Eloqua adds sophisticated segmentation and profiling capabilities for prospects and customers, across any online or offline channel, at any level of interaction history. For example, what if marketers could perform a buy cycle analysis, identifying the behaviors of prospects at the buying stage with the kind of online and offline channels that most correlate to those buyers receiving the type of information they need to move onto the next stage?

To achieve this level of customer intelligence, B2B and B2C marketers need to aggregate data from customer interactions, across a large number of online and offline sources. Additionally, to identify prospects and customers, and to create a complete and historical interaction profile, the capability to match multiple data elements beyond email address is critical. The Corporate i2i Marketing Service for Eloqua specifically adds this capability to Eloqua marketing automation environments. Matching capabilities through Extraprise include a large number of customer attributes other than email address that enable the marketer to match the interaction history across social media, email, SEO / SEM, mobile and even financial and purchasing history. Additionally, sophisticated business rules within the Corporate i2i Marketing Service for Eloqua build a comprehensive prospect and customer profile based on the most trusted data, often from hundreds of sources.  

Ensuring that the intelligence generated from the database is actionable within Eloqua is mission critical. The Corporate i2i Marketing Service for Eloqua provides sophisticated data management capabilities that are made easily accessible within the Eloqua platform so that marketers can focus on generating successful campaigns, rather than manipulating complex data. These capabilities include:

• Data libraries to clean and validate data; improve the usability of raw data; and to hold back incomplete data until it is ready for use.
• Derived attributes based on complex relationships within the data that enable Eloqua users to more rapidly discover buying behavior to use directly in campaigns driven by the Eloqua platform.
• Portfolio management for data acquisition to test and measure the effectiveness of all list acquisition activities.
• A turnkey approach to maintaining complex firmographic and demographic segmentation and profiling involving appending, storing, and updating attribute data, while working directly with a data provider.

In addition to database marketing and customer intelligence capabilities, the Corporate i2i Marketing Service for Eloqua includes a comprehensive marketing strategy and marketing operations service to execute multi-touch, trigger-based email marketing campaigns. The service is packaged and priced to create a fully closed-loop marketing and sales system, including initial campaign execution, in less than 90 days.  For a visual representation of the value it brings to Eloqua users, Extraprise has also unveiled its World of Eloqua Infographic, which depicts the benefits of applying a purpose-built marketing data mart with customer intelligence and multi-channel marketing capabilities to Eloqua users.

"With the amount of prospect and customer data that are exploding, creating big data issues for marketers, it's critical to use database technology for competitive advantage in ways that increase effectiveness, while lowering costs," said Mike Shanker, CEO and co-founder at Extraprise. Our i2i Marketing packaged services can lower the costs of database marketing by more than 50%."

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle.  Spanning a comprehensive set of services from lead generation to nurturing  to closed sale, and upsell and cross-sell, Extraprise's i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit www.extraprise.com or call +1(888) i2iMKTG or email [email protected].

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.

Media inquiries please contact:
Chris McCoin or Richard Smith
McCoin & Smith Communications Inc.
508-429-5988 (Chris) or 978-433-3304 (Rick)
[email protected] or [email protected]

SOURCE Extraprise Group Inc.