Extraprise And SDL Executives To Discuss How To Use Big Data In Customer Lifecycle Marketing

BOSTON, Nov. 5, 2012 /PRNewswire/ -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, SDL, a leader in Global Customer Experience Management, and the Direct Marketing Association (DMA), the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing, will present a Webcast: "Big Data and Customer Lifecycle Marketing."  The presentation is scheduled for Thursday, November 15^th at 2:00 P.M. EST and will demonstrate how to leverage Big Data to create customer profiles that can then be applied to the Customer Life Cycle.  For more information or to register, click here.

Hosted by Extraprise, SDL Campaign Management & Analytics, formerly Alterian, and the DMA, the webinar will be presented by senior marketing and customer intelligence experts Chris Baribeau, Practice Director, Extraprise, Rusty Warner, VP Product Marketing, SDL and Michael Fazio, Business Solutions Director, SDL.  The presenters will focus on how to use Big Data to optimize effectiveness in Customer Lifecycle Marketing. In this one hour session attendees will discover:

• The impact of Big Data on the Customer Lifecycle
• How to create sophisticated customer profiles using Big Data
• How to map customer profiles to segments, channels, buying stages
• What's needed to build "Big Data" customer profiles

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle.  Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions.  Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise's i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit www.extraprise.com or call +1(888)i2iMKTG.

About SDL
SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit www.sdl.com.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
[email protected] or [email protected]

SOURCE Extraprise