Extraprise Certified as Eloqua Partner

Joins Select Few Database Marketing and Demand Generation Services Firms as Certified for Eloqua's Marketing Automation Platform

Aug 16, 2011, 09:30 ET from Extraprise Group Inc.

BOSTON, Aug. 16, 2011 /PRNewswire/ -- Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced its certification as a partner in the Eloqua Partner Program. Extraprise's certification represents the company's leading status among a select group of database marketing and demand generation services firms that have passed rigorous technical and educational standards to implement and integrate Eloqua's marketing automation platform for clients.  Extraprise leverages and extends the Eloqua platform, on behalf of its Fortune 1000 clients, as part of its i2i™ marketing services that use customer intelligence to drive multi-channel marketing campaigns to optimize revenue at the right time, in the right place, and with the right offer to the right target.

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"Extraprise brings distinctive marketing, technical and demand generation capabilities to our customers, based on hundreds of client engagements that apply customer intelligence to high volume marketing campaigns at each stage of the customer life cycle," said Rob Brewster, Senior Vice President of Business Development for Eloqua. "We're excited that Extraprise is a certified Eloqua partner."

Extraprise's i2i demand generation services transform complex data, sometimes from hundreds of sources ranging from the Web to social media and customer service and sales, into customer intelligence, by building a marketing data mart, seamlessly integrated with the client's Eloqua platform and CRM systems. Extraprise then applies customer intelligence to drive multi-channel demand generation campaigns for its B2B and B2C clients through its i2i lead generation and nurturing services, using the Eloqua platform.

"Marketing automation is a critical tool in enhancing revenue performance in a world where customer interactions take place over a multitude of channels and buying behavior varies at different stages of the customer life cycle," said Michael Shanker, CEO and co-founder of Extraprise. "We believe the combination of Extraprise and Eloqua drives optimized revenue performance by providing our clients with the customer intelligence, marketing strategy and demand generation campaign performance to create a competitive advantage. Our certification as an Eloqua partner provides strong technical and quality assurance to our clients of Extraprise's ability to deliver revenue optimizing demand generation campaigns."

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i Marketing Services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions.  Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle.  Spanning a comprehensive suite of services from lead generation to nurturing  to closed sale, and upsell and cross-sell, Extraprise's i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit www.extraprise.com, call +1(888)i2iMKTG or email info@extraprise.com.

About Eloqua

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.

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SOURCE Extraprise Group Inc.