Extreme Reach Launches Ad Industry's First Mobile Application for Managing Video Ads and Monitoring Ad Deliveries

New iPhone App Enables Traffic, Talent and Production Managers to Address Timely Advertising Business Remotely.

Jan 20, 2010, 12:16 ET from Extreme Reach, Inc.

NEEDHAM, Mass., Jan. 20 /PRNewswire/ -- Extreme Reach, Inc., a leading provider of digital video advertising solutions, announced today that it has launched the ad industry's first mobile application for managing and monitoring video advertising content and distribution. The application, called "Extreme Reach Anywhere" enables ad agency Traffic and Production Managers to use their mobile device to review video commercials and receive up-to-the-minute information as ads are completed, available, quality-tested and distributed to the media (including television broadcasters, Internet publishers and other video channels).

The app is designed to make it easier and more efficient for ad agency teams to execute detailed and timely advertising tasks. As video advertising has become more prominent across multiple digital channels and more specialized for each channel, the responsibilities of Traffic, Talent and Production Managers have become more complex and demanding. Often, their work involves attention to detail and supervision that extends well beyond standard working hours.

Vicki Gabello, Print and Broadcast Traffic Manager at CarMax, an Extreme Reach client, said, "We now have a tool to enhance our creative work flow. This app is really nice at pulling and viewing current creative from our library, which allows us the flexibility to easily preview and share spots from anywhere."

"This is the best way to check the music and talent details of a client's spot, on the fly," added Suzanne Wieringo, Talent Business Supervisor, at The Martin Agency, a Richmond, VA based ad agency. "It's easy to pull up and view spots, no matter where I am. And the video quality is so good, I can see every detail."

Specific functions of the Extreme Reach Anywhere application include the immediate review of new video advertisements as they are completed in post-production, real time monitoring of the delivery status of each commercial to the media, video quality details, and ad content information such as slate, Ad ID, version, lengths, tags such as 800-numbers and disclaimers, and more.

"The remote monitoring and management capabilities of our new mobile application make it possible for users to execute campaigns with greater efficiency and agility. We're very pleased that the app also enables greater flexibility and balance in the personal lives of our clients," said John Roland, CEO of Extreme Reach.

The new mobile application is an extension of the company's online advertising platform, which includes the Extreme Reach Creative Library. The platform has thousands of users, many of which are in advertising roles other than Traffic. Account, Talent and Production Managers, as well as agency client personnel use the Creative Library to view, share, review and compare their video advertisements. The new iPhone application is designed to enable each of those user types to access the Creative Library from anywhere.

The Extreme Reach Anywhere iPhone App is currently available to Extreme Reach clients at no charge.

About Extreme Reach

Extreme Reach is a leading provider of advertising technology solutions that eliminate errors, costs and manual steps. The company's unique pure-digital ad delivery model connects hundreds of post-production houses, advertisers and agencies with thousands of media destinations and simplifies the management, delivery and tracking of ad campaigns across video media, including TV, web and mobile. Extreme Reach is a privately held company led by an experienced executive team from the traditional and interactive media industries. Company headquarters are located in Needham, MA, with offices in New York, Chicago, Los Angeles and Louisville, KY.  For more information visit www.extremereach.com

SOURCE Extreme Reach, Inc.