ExtremeTix and Three Zebras Entertainment Launch The Venue Alliance

New offering provides programming to mid-market arenas across North America

Jul 27, 2011, 20:50 ET from ExtremeTix

HOUSTON and PHOENIX, July 27, 2011 /PRNewswire/ -- ExtremeTix, a leader in ticketing technology and event services, and Three Zebras Entertainment, a division of ExtremeTix, tonight announced the launch of The Venue Alliance, a member organization providing advocacy and access to premier programming to some of the top venues in the country.

(Photo:  http://photos.prnewswire.com/prnh/20110727/DA42221LOGO)  

For the first time, smaller and mid-market venues across North America will have an entire organization in their corner, working on getting more and better programming to their buildings. The Venue Alliance fundamentally alters the traditional relationship between venues and their ticketing companies and will help bring buildings across the country back to peak profitability.

"The venue operating environment is challenging but we feel we can improve member access to new revenue streams with content options," said Charly Garrett, President of ExtremeTix. "More programming equals more revenue and improved financial performance. No other company is willing to step up to this level of financial commitment to its members, period."

Member buildings can expect to receive a number of benefits from joining The Venue Alliance, including:

  • Buying Power and National Advocacy
  • Exclusive Programming
  • A Lower Cost Ticketing Solution
  • Targeted Marketing
  • Access to New Revenue Streams
  • A Superior Customer Experience
  • Reduced Business Risks & Liabilities

"General managers are at the heart of almost every successful building," said Ed Morrell, Managing Director of Three Zebras. "The Venue Alliance redefines how GMs can improve profitability across the board and really get the most from their entire operation." Morrell continued, "We believe the combination of advocacy, programming and real-life best practices will make a difference in how these venues do business going forward."

"This is an idea that will change the arena landscape," commented Patrick Leahy, former EVP & COO of Clear Channel Entertainment, Music Group and noted industry consultant. "Very few people in the industry can pull off something of this magnitude, but the teams at ExtremeTix and Three Zebras have the vision and the experience to make this successful for everyone involved."

"The Venue Alliance will make my life easier, as well as that of every promoter out there," said Bill West, 40-year motorsports promoter and all-around arena sports legend. "We look forward to creating exclusive programming with The Venue Alliance and expanding the ability of members to make money together."

Buildings interested in learning more about joining The Venue Alliance can speak with Ed Morrell at the ExtremeTix booth (#411) at the IAVM Venue Connect trade show in Phoenix, AZ, visit thevenuealliance.com or find them on Twitter @venuealliance.

For additional information, please contact:

The Venue Alliance: Deven Nongbri, dnongbri@extremetix.com; 800-370-2364, x323

SOURCE ExtremeTix