Exuviance® Announces The Launch Of Age Reverse HydraFirm To Lift, Firm And Intensely Hydrate Skin

PRINCETON, N.J., Dec. 11, 2013 /PRNewswire/ -- NeoStrata Company, Inc., the creators of the original lunchtime glycolic acid peel, are excited to unveil Exuviance AGE REVERSE HydraFirm, which targets all visible signs of aging and actively rehydrates the skin at deep levels so skin looks and feels younger.

(Logo: http://photos.prnewswire.com/prnh/20110801/PH44406LOGO)

For skin that needs active moisture and multiple anti-aging benefits, AGE REVERSE HydraFirm offers a revolutionary formula to uniquely deliver both. This luxurious cream's unique combination of AGE REVERSE  ingredients targets all visible signs of aging—poor texture, discoloration, loss of firmness and wrinkles—and replenishes optimal hydration levels to dramatically transform skin.

A leading study identifies dryness as a top aging concern among women in their 30s and 40s.  As skin ages, there are many changes to skin that lead to a decline in skin's barrier function, leaving it more susceptible to dryness and irritation. Hydration, however, is one of the skin concerns most ignored by other skin care products—until HydraFirm.

HydraFirm contains a potent AGE REVERSE complex with clinically proven ingredients, including:

• Hyaluronic Acid to attract moisture and instantly quench dryness
• Prodew® to infuse skin with the amino acids that maintain skin's Natural Moisture Factor to lock in hydration
• Triple Firming Complex with patented Bionic, NeoGlucosamine® and Matrixyl® Peptides to boost collagen's surrounding support matrix helping   to plump and fill the skin
• Antioxidants to help neutralize damaging, aging free radicals

Anti-aging products are typically focused on treating fine lines and wrinkles without delivering the ingredients necessary to address all levels of a woman's aging concerns. "Women want a solution for the dryness that reduces the obvious signs of aging that are even more noticeable on dehydrated skin," says Barbara Green, Vice President, Technology and Clinical Evaluations at NeoStrata Company, Inc.  "Many anti-aging formulations actually make dryness worse. HydraFirm is the answer. Exuviance has formulated HydraFirm as a serious moisturizing treatment to make skin feel more youthful from the moment it's applied."

Exuviance AGE REVERSE HydraFirm ($72) will be available nationwide in March 2013 at www.exuviance.com, ULTA, and select prestige beauty retailers.

Exuviance® the science of skin transformation.
Discover dermatologist developed skin care that has perfected the science of skin transformation by delivering full-strength anti-aging benefits without irritation. Exuviance is clinically proven to reduce lines and wrinkles, increase firmness, smooth texture and even skin tone with a patented bionic blend of highly evolved Polyhydroxy and Alpha Hydroxy Acids. With an extraordinary knowledge of science and a deep appreciation for beauty, Exuviance is the skin care authority.

SOURCE NeoStrata Company, Inc.