Eye-Fi and SanDisk Launch Co-Branded Wireless Memory Cards in Europe

MOUNTAIN VIEW, Calif., Sept. 14, 2011 /PRNewswire/ -- Eye-Fi Inc. (www.eye.fi), makers of the world's first wireless memory card, today announced an exclusive distribution agreement with SanDisk, a global leader in flash memory storage solutions. The relationship combines Eye-Fi's strong partner ecosystem with SanDisk's broad retail presence to deliver a co-branded SD™ wireless memory card to consumers throughout EMEA (Europe, Middle East and Africa).

The SanDisk® Eye-Fi Wireless memory card allows consumers to instantly transfer photos and videos from a camera to a nearby smartphone or tablet; when within range of Wi-Fi®, the files can glide seamlessly to a computer. Consumers can then organize and share the content to social media or online sites. Eye-Fi expands SanDisk's product portfolio and addresses the needs of an increasingly mobile, connected world of digital photography. Consumers who purchase the card will also receive access to Eye-Fi services such as Eye-Fi View, a cloud-based storage solution.

"Since 2005, we've been building an imaging ecosystem that delivers a connected photography solution that helps people more easily view and share their digital photos, freeing images from devices and releasing them into people's lives. SanDisk has built wide brand awareness in the memory space and enjoys strong distribution throughout EMEA," said Yuval Koren, chief executive officer and co-founder of Eye-Fi. "This relationship will deliver a connected solution into more hands and more cameras faster than we could ever have imagined."

"Eye-Fi's convenient wireless solution and our high-quality flash memory allow consumers to easily back up, organize and share their digital photos and videos," said Pascal de Boer, vice president, retail sales, SanDisk. "Now consumers can capture a photo, transfer it to a nearby mobile device and share it with the world, all without ever removing the memory card from their camera."

The SanDisk Eye-Fi Wireless memory card comes in 4GB and 8GB capacities and features Class 4 minimum sustained write speed, 802.11n wireless performance, automatic backup, social media integration and Endless Memory. Eye-Fi continues to directly distribute its eponymous line of cards throughout the U.S. at both specialty stores and at top retailers like Best Buy, Target and WalMart, and recently increased distribution in Japan.

About Eye-Fi

Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their visual memories. Eye-Fi's patented technology wirelessly and automatically uploads photos and videos from digital imaging devices, including digital cameras and Android and iOS based devices, to online, in-home and retail destinations. Eye-Fi has helped people wirelessly upload more than 200 million photos. Eye-Fi has received Popular Science's "Best of CES 2011: Product of the Future" award, TIME's "Top 100 Gadgets of All Time," and CNET's "Best of CES 2010" award in the digital photo and video category – and many more.

Headquartered in Mountain View, Calif., Eye-Fi products and services are now available at Wal-Mart, Best Buy, Target, Office Depot and Apple stores nationwide and online. Eye-Fi apps are available at the Apple App Store and the Android Market. For more information about Eye-Fi, please visit www.eye.fi.

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. Wi-Fi is a registered trademark of the Wi-Fi Alliance.

SOURCE Eye-Fi Inc.