EYEBUYDIRECT LAUNCHES NEW PRIDE COLLECTION AND CELEBRATES SIXTH YEAR OF PARTNERSHIP WITH THE TREVOR PROJECT

Now through June 30th, 100% of Collection Proceeds Will Benefit The Trevor Project, Continuing a Shared Commitment to Visibility and Support

LOS ANGELES, May 12, 2025 /PRNewswire/ -- Eyebuydirect, the leading online retailer for prescription eyewear, is celebrating Pride Month with the launch of its new Pride collection, featuring ten bold styles designed to empower self-expression and celebrate individuality.

The 2025 Pride Collection launch marks the leading eyewear brand's sixth consecutive year partnering with The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. As part of Eyebuydirect's continued support of The Trevor Project, now through June 30th, 100% of sales from the Pride collection will benefit the organization's life-saving mission to end suicide among LGBTQ+ youth. This year's campaign will contribute up to $25,000, continuing Eyebuydirect's longstanding commitment to the cause. Since 2020, the brand has proudly donated a total of over $230,000 to The Trevor Project.

"Eyewear is a powerful tool for self-expression, and our Pride collection was crafted to reflect the diversity and vibrancy of the LGBTQ+ community," said Sunny Jiang, CEO of Eyebuydirect. "With this launch, we're proud to further our partnership with The Trevor Project and play a small part in supporting their life-saving work. We hope our efforts inspire others to take action and make a meaningful impact."

"We're thrilled to celebrate six years of partnership with Eyebuydirect, a brand that continues to be a powerful example of what authentic allyship looks like," said Samantha Bayne, Corporate Partnerships Manager at The Trevor Project. "Eyebuydirect's support goes beyond just celebrating Pride – their ongoing commitment has helped fuel our mission to be there for every LGBTQ+ young person when they need us most. Last year alone, our 24/7 counselors connected with over 450,000 LGBTQ+ youth across the U.S. and Mexico. Together, we're sending a clear message to LGBTQ+ young people everywhere: you are seen, you are accepted, and you are never alone."

Eyebuydirect's Pride collection features a lineup of bold, vintage-inspired frames in vibrant rainbow hues, each designed to celebrate themes of unity, empowerment, and love. Standout styles include Big Love, Be You, Make Change, Unite All and Shine On - from the oversized, rectangular Be You wired frames with colorful accents to the rounded, thick-rimmed Shine On style, complete with a distinct wave in the eyeglass arms for a comfortable, design-forward fit, everyone can find something that expresses their personal style.

Priced between $23 and $66 USD, the collection rounds out Eyebuydirect's existing catalog of over 3,000 frames and is available exclusively on Eyebuydirect.com through June 30th. Shoppers are encouraged to find their perfect pair using the brand's virtual try-on tool and can further customize their frames with prescription lenses, sun or transition lenses, polarization, and more to meet their individual vision needs.

To further celebrate Pride Month, Eyebuydirect is teaming up with a group of queer creators who will bring the collection's inclusive and celebratory message to life through storytelling, style, and creative expression.

ABOUT
Established in 2006, Eyebuydirect is a leading online destination for prescription eyewear that delivers on style, convenience, and quality. With over 3,000 styles of frames starting at $6 USD/$9CAD, Eyebuydirect is committed to helping everyone celebrate their individuality with the perfect frames to fit their personality. Eyebuydirect offers Virtual Try-On on mobile devices and computers to make online eyewear accurate and easy. Customers can choose 2-Day Delivery on hundreds ofour top styles to get frames fast. Through our Buy 1 Give 1 Program, customers can have Eyebuydirect donate a pair of glasses to some of the most underserved communities worldwide atcheckout. Eyebuydirect is a subsidiary of EssilorLuxottica, a global leader in the design,manufacture and distribution of ophthalmic lenses, frames and sunglasses. To learn more, please visit us at www.eyebuydirect.com or on Facebook, X, Instagram and TikTok.

About The Trevor Project
The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. Trevor offers 24/7 crisis services, connecting highly trained counselors with LGBTQ+ young people whenever they need support. To drive prevention efforts, The Trevor Project also operates robust research, advocacy, education, and peer support programs.

SOURCE Eyebuydirect