Campaign Analytics integrates the Eyereturn Ad Server, Demand Side Platform and Data Management Platform into one interface in real time.
TORONTO, July 8, 2015 /PRNewswire/ -- Eyereturn Marketing, a leading buy-side platform in North America, today announced a complete campaign analytics solution for agencies and digital advertisers. The new release enables reporting on all facets of digital campaigns with custom performance reports and enhanced functionality.
Eyereturn technology is a proprietary API-based platform designed for dynamic decision-making. The platform creates efficiencies for serving, monitoring, and optimizing across all channels and ad formats (including VAST/VPAID, HTML5, and Rich Media compatibility). Enhancements to existing reporting and analytics features include:
- Seamless integration between Ad Serving, DSP, and DMP Reports
- Infinite combinations of groupings, fields and filters for enhanced custom reports with column locking functionality
- Improved fraud detection tools to report on impressions served to suspect domains and suspect users
- More granular reporting on geographical data (including postal & zip code)
- Advanced conversion tracking to measure the attributable lift of a campaign
- Reports on revenue generating conversions
Victoria Cromie, Digital Media Director at Innocean Worldwide Canada stated, "It is more important than ever for the market to have an online solution that takes a deeper dive into viewability, transparency and fraud. Eyereturn's reporting and analytics have continuously provided us with insights backed by actionable data to confidently make digital media investments and boost performance."
As advertisers continue to spend more programmatically, the Eyereturn platform provides the resources necessary to get the most value out of their digital media budget. Renee Hill, Eyereturn Co-CEO stated, "We are the first DSP in market to integrate ad serving, reporting, and analytics into our campaign performance reports. Eyereturn's proprietary buy side platform offers a user-friendly, end-to-end solution that provides integrated, hyper granular reporting metrics to better meet the needs of our client base."
About Eyereturn Marketing
Eyereturn Marketing is the premier buy-side platform and integrated technology suite designed to simplify the campaign management process. Through one platform, clients get access to the Eyereturn ad server, DSP, DMP, campaign analytics, verification service & retargeting solution - enabling dynamic, real time decision-making for every type of ad on every screen.
For more information, please contact:
Skai Spooner, Marketing and Brand Specialist
416-929-4834 ext #295
SOURCE Eyereturn Marketing