NEW YORK, Feb. 3, 2015 /PRNewswire/ -- Eyeview, the leading personalized online video advertising platform, today announced that it has hired media and technology industry veteran Anthony Risicato as its first Chief Strategy Officer at the end of a hallmark year for the company. Risicato brings two decades of experience in the digital advertising arena and will be primarily responsible for spearheading Eyeview's overall business strategy, corporate marketing and development along with key partnerships. In this new role, Risicato will work across the advertising and technology ecosystem to further cement Eyeview's position as the standard for video personalization.
Anthony commented that, "The team at Eyeview focused on and solved a really important industry challenge: Transform video advertising into an easily deployed, personalized, 1-to-1 consumer experience that drives online and offline brand and sales performance. Our VideoIQ platform does just that and, frankly, it's a game changer."
Prior to joining Eyeview, Mr. Risicato served as the General Manager of VideoHub, a division of Tremor Video. Prior to VideoHub, Mr. Risicato was the CEO of Mobile Commons, a mobile technology platform that connects brands, agencies and non-profits to their audience via mobile. Earlier in his career, Mr. Risicato was part of the original Doubleclick DART for Publishers team in the U.S., launched the DFA operations for Europe, Middle East and Africa while based in London, and has been a regular industry speaker at industry events both domestically and overseas.
"Anthony has deep experience and a strong track record of helping build market-leading technology companies in the digital advertising space and he will be an invaluable extension of our growing leadership team," said Oren Harnevo, CEO and co-founder of Eyeview. "Within the past six months, we have seen tremendous growth and momentum due to increased demand for advertising technology solutions that lead to true top line benefits for brands. Eyeview is the engine that drives video personalization, helping marketers engage audiences at scale with personalized digital video advertisements."
Branding That Moves Product Drives Market Momentum for Eyeview
Mr. Risicato joins Eyeview as the company continues to gain significant momentum in the market—on the coattails of its $15 million investment in November of last year, and 2014 year-over-year revenue more than doubling. His addition to Eyeview comes on the heels of two other key hires, West Naze, Executive Director of CPG Sales, and Brian Pozesky, CMO. In 2014, the company added several big name brands to its client roster like Meijer, P&G, Pepsi, DSW and Forever21, highlighting growing demand for personalized digital video advertisements. The company also formed a number of strategic partnerships with companies such as TiVo, Tru Signal, RevTrax, Placed, Integral Ad Science and more. Eyeview's employee headcount has more than doubled within the past 12 months, with a total of 100 employees and counting, and plans to expand into a new larger office in Q1 2015.
Eyeview fuses the effectiveness of television branded advertising with the efficiency of digital personalization technologies: enabling brands to maintain effective, efficient and measurable individual consumer relationships.
Our VideoIQ platform provides video advertising solutions that drive measurable performance by combining video personalization technology, individual consumer data, real time media buying and optimization fused with traditional television content.
Brand marketers using Eyeview's vertical-specific solutions are able to go beyond awareness, and tie ad exposure to purchase activities such as product research, lead generation and offline sales.
Eyeview partners with Fortune 500 leaders in Automotive, Retail, CPG, Travel, QSR and Entertainment, including P&G, Land Rover, Lowe's, Marriott and more.
Headquartered in NY, Eyeview has offices in Chicago, Detroit and LA.