Eyewear Innovator Adlens® Names True North Inc. Agency of Record

NEW YORK, April 25, 2014 /PRNewswire/ -- True North Inc. has been named agency of record by Adlens®, the global leader in variable focus technology for the eyewear industry based in Oxford, UK. The selection was made after a review process that included 12 other agencies.

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"We saw True North as the perfect match," said Michael Ferrara, CEO of Adlens®. "Like us, they're innovators in their field..and an innovative approach will be essential to our success as we begin challenging the giants of the eyewear industry."

True North will be responsible for developing integrated communication strategies for Adlens® and its range of brands to build consumer awareness of variable focus eyewear as well as drive sales. The scope of work will include online and offline creative campaign development, social media, media planning and buying, and data analytics.

"Adlens® is poised to change the eyewear industry with the technology they've developed," said Steve Fuchs, CEO, True North Inc. "This new partnership gives True North an incredible opportunity to help Adlens® build their brand, introduce a new product category to the world, and reach their direct sales goals."

About True North Inc.

True North Inc. is an independent digital advertising and media agency founded in 1994, with offices in New York and San Francisco. Its fully integrated services include media, creative, technology, and audience insights. Winner of numerous industry awards, True North's client roster includes top brands in entertainment, financial services, business products and services, and the nonprofit sector.

About Adlens®

Adlens® was founded in 2005 by James Chen as a philanthropic initiative to provide access to refractive vision correction for people in the developing world, while exploring the commercial possibilities of variable focus lens technology. Today, Adlens® has offices in Tokyo, Japan, Hong Kong, and Boston, with a headquarters and research and development facility based in Oxford, UK. Adlens® eyewear brands include Adlens® Adjustables™, Adlens Sundials™, AdlensFocuss™, Emergensee™, Hemisphere®, and John Lennon™.

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