EZ Texting Launches SMS Workflows to Automate Customer Engagement and Boost Conversions

Workflows remove the guesswork by providing templated SMS messaging journeys that boost engagement, drive conversions, and save businesses time with an easy drag-and-drop editor.

SAN FRANCISCO, March 25, 2025 /PRNewswire/ -- EZ Texting, the leader in SMS marketing with over 230K customers, today announced the launch of its Workflows feature. This feature amplifies customer engagement by automating conversations and nurturing conversions effortlessly. With Workflows, businesses can easily create and deploy customized, trigger-based SMS sequences, ensuring they deliver the perfect message at the right moment.

Workflows help businesses reduce manual outreach, perfect timing, build lasting relationships, and optimize performance, all while streamlining communication and driving conversions.

"SMS Workflows provide easy-to-use templates that help businesses connect with their audiences in lasting and meaningful ways," said Punit Shah, Co-Founder and Chief Marketing Officer at EZ Texting. "With the power of intelligent automation, businesses can go from zero to ROI in no time, delivering timely, relevant, and impactful messages that drive deeper connections and save valuable time."

A Smarter Way to Text

Workflows take SMS marketing to the next level by using conditional logic to personalize and automate customer interactions. Businesses can now create dynamic messaging sequences tailored to customer actions, such as sign-ups, purchases, or event registrations.

Key benefits include:

• Set-and-Forget Customer Journeys: Instead of manually sending follow-ups, Workflows handle follow-ups, confirmations, and re-engagement.
• Smarter Personalization with Conditional Logic: Unlike basic automation, Workflows tailor messages based on customer replies and clicks.
• More Sales with Timely Follow-Ups: Workflows engage customers by automatically nudging them after sign-ups, abandoned carts, or unread messages.
• No-Code, No Hassle: Workflows' intuitive, drag-and-drop editor helps you launch custom messaging flows in minutes.
• Scale Without Extra Effort: Whether managing 50 or 5,000 customers, Workflows scales with businesses effortlessly.

Pre-Built Templates for Quick Deployment

EZ Texting's Workflows includes expertly crafted templates to simplify automation and eliminate manual effort. Businesses can instantly launch workflows for:

• Abandoned Cart Reminders – Recover lost sales with timely nudges.
• After-Hours Replies – Auto-respond to messages outside business hours.
• Subscriber Nurture – Engage new contacts with scheduled touchpoints.
• Appointment Reminders – Reduce no-shows with timely text reminders.
• Welcome Messages – Make a great first impression with instant greetings.
• Onboarding Updates – Guide new customers with helpful tips and next steps.
• Birthday Celebrations – Delight customers with personalized birthday offers.
• Feedback & Review Requests – Gather valuable insights with timely review prompts.
• Win-Back Campaigns – Reignite interest with exclusive deals and reminders.
• Event Follow-Ups – Re-engage attendees with surveys or reviews.
• Customer Re-Engagement – Keep customers invested with check-ins and offers.

These ready-to-use templates make it simple for businesses to set up high-performing SMS campaigns in minutes, eliminating the complexity often associated with automation.

Proven Results with SMS Automation

Automation in SMS marketing delivers powerful results, including:

• 25% improved efficiency with automated Workflows
• 2x higher average order value of SMS vs. email automation
• 25 hours per week saved by Marketers using automation

Easy Setup & Optimization

Getting started with Workflows is simple. Users can define their workflow goals, segment their audience, and map out triggers and actions to create seamless customer journeys. Built-in real-time reporting and A/B testing capabilities ensure businesses can continually refine their messaging for maximum impact.

About EZ Texting

EZ Texting is a leader in SMS marketing solutions, empowering businesses to easily reach and engage their audiences. Trusted by thousands of companies, EZ Texting offers intuitive, scalable, and compliant text messaging solutions that drive real results.

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SOURCE EZ Texting