DEERFIELD BEACH, Fla., April 26, 2012 /PRNewswire/ -- F3 Nutrition, LLC, the company that was created to meet the absolute Fit, Form and Function of athletes' needs, today announced Mark Post as its new President and that the nutrition industry veteran and leading expert will direct all aspects of the organization starting with the F3 Nutrition product launch in June 2012.
"I am honored to join F3 Nutrition and look forward to making it known as one of the most prominent brands in sports nutrition," said Post. "It is our goal at F3 Nutrition to provide a complete line of exceptional sports nutritional performance products that are both safe and effective. F3 Nutrition supplements will enable athletes as well anyone committed to an active healthy lifestyle to achieve their individual fitness and performance goals."
With over 16 years of experience in the nutritional supplement industry, Post previously served as President for legendary Champion Nutrition where he supervised sports nutrition sales, marketing and product development. While at Champion, Mark developed, launched and the licensed TapouT Sports Nutrition, one of the first brands to market in the sport of mixed martial arts. Prior to joining Champion, Mark held management positions with supplement companies Rainbow Light, Garden of Life and Rexall Sundown.
Fortified through science and with ingredients proven in university studies to improve athletes' performance and their bodies, F3 Nutrition will unveil a full line of products to address individual athletic and fitness needs from start to finish.
F3 Nutrition focuses on the three critical elements in building a successful high-performance sports nutrition product: Fit for the specific purpose; deliver through the best Form available; Function for the specific goal of the individual.
The F3 Nutrition portfolio will consist of pre-training and post-training products and also protein and health wellness category products. Each of the company's products will contain unique to market formulations to assist in endurance, strength and recovery. One of the first brands to launch this summer will be Air-Speed™ Endurance, which will give much needed support to endurance athletes via a pre-training drink mix.
In 2012, F3 Nutrition is scheduled to attend and exhibit at the CrossFit Games Worldwide Expo, IDEA World Fitness Convention, Europa Sports & Supplement Expo and the UFC Fan Expo to showcase its products and provide samples to awaiting fitness enthusiasts.
F3 Nutrition, LLC products will be distributed online at www.f3nutrition.com and on shelves at retail outlets including fitness centers and gyms, health stores, sports retailers and online nutrition supplement retailers. More information regarding the product line, as well as F3 Nutrition brand ambassadors and sponsored athletes will be announced in the near future.
Jen Wenk, APR
SOURCE F3 Nutrition, LLC