NEW YORK, July 12, 2011 /PRNewswire/ -- Steve Russo, owner and CEO of both FAB|Starpoint and Artisan House, has launched a new brand, Mojo, combining efforts and talents from both. Mojo merges FAB|Starpoint's expertise in the backpack industry with the cache of the luxury multi-brand (Carlos Falchi, Isabella Fiore, and Danielle Nicole) accessory company Artisan House to produce a unique and trend right line of backpacks and satchels.
Steve Russo, a leader in the licensed backpack, luggage, and handbag industries with brands ranging from Hello Kitty to Carlos Falchi, has a solid background in manufacturing and designing backpacks and handbags that will bring Mojo to the forefront of the backpack category. "We have been producing youth product mostly through licensing arrangements for about fifteen years, and have finally decided it was time to create a brand that would enable us to utilize all of our creative talents. Together with a top level design team, we came up with Mojo—a creative collection of backpacks and satchels which offer both classic and out-of-the-box never before seen bags," said Russo.
The Mojo logo will adorn an extensive line of collegiate and teen backpacks and satchels just in time for the upcoming school year. Designed with today's consumer in mind, Mojo boasts a unique collection that combines current fashion with vintage classic looks and styles, utilizing the latest in fabric and print technology. The backpacks and satchels employ a variety of materials including, canvas, coated canvas, nylon and bubble. Retail price points are $30-$70 and the collection will be exclusively sold at the brand's e-commerce site mojobackpacks.com.
FAB|Starpoint is a multi-category fashion driven company that designs and manufactures quality products for the youth, junior and adult markets though various lifestyle segments including Backpacks, Stationery & School Supplies, Handbags & Accessories, Luggage & Travel and Home Decor. With its diverse product assortment and one of the strongest portfolios of licenses in the market today including such favorites as Hello Kitty, Paul Frank, Harajuku Lovers, Nickelodeon's Dora the Explorer & Spongebob, Spiderman, WWE, Transformers, NBA, and more, FAB|Starpoint is able to meet the needs of its retail partners across all channels of distribution. www.fabny.com
SOURCE Mojo; FAB|Starpoint