NEW YORK, Jan. 13, 2017 /PRNewswire/ -- For over 35 years, essie has reigned as the ultimate color authority and go-to nail polish brand for millions worldwide. With over 300 cult-classic and trend-setting shade options, nail polish lovers across the globe are able to express their individual flair in fabulous, living color. essie is an iconic beauty brand and the professional manicure standard.
Known for a perfect palette ranging from cult-status nudes and neutrals – think mademoiselle and ballet slippers – to infamous shades – like bikini so teeny, chinchilly and wicked – essie has catapulted to the top as the unquestionable leader in luxury nail color.
Drawing inspiration straight from the runways of New York, Milan and Paris, each season essie introduces a cutting-edge collection that defines the trend and sets the standard for the "shades of the season." With essie, the possibilities (and colors) are endless – accessorizing countless wardrobes and becoming a part of our most memorable occasions.
Available in over 250,000 salons, spas and beauty destinations across 85+ countries, essie is recognized for its long-lasting, chip-resistant finish. The award winning formula is created from the finest micro-milled pigments and salon grade concentrate in a professional base for maximum durability and shine. essie's specially designed brush has become the industry's gold-standard: small and thin for maximum control and precise application.
Growing the essie family, 2016 marked the debut of essie gel couture – the brand's first line of long wear polishes. An extravagantly sophisticated collection, gel couture provides up to 14-days of wear and instant, gel-like shine as part of an easy, 2-step system.
Beloved by A-list celebrities and top manicurist alike, essie's luxury color options, cheeky polish names and fun shades stories keep us all coming back for more. Whether it's the color you wore down the aisle or the polish you can't live without week after week, each of us has an essie shade story – it's time to choose yours.
essie nail polish is available at essie.com, salons and mass retailers for $9.00. essie gel couture is available at essie.com, salons and mass retailers for $11.50.
about essie nail polish
the USA's nail salon expert since 1981, essie aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. as the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. the salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie is a leader in nail luxury, committed to high-quality standards with an award-winning line of polishes and nail care products for every woman and salon professional. Since its introduction by Essie Weingarten, essie has delighted the color-obsessed with a love shared all over the world.
SOURCE essie
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