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'Fabulous Frocks' Now Offering Franchise Opportunities Nationwide


News provided by

Fabulous Frocks

May 28, 2013, 07:00 ET

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CHARLESTON, S.C., May 28, 2013 /PRNewswire/ -- Perhaps it was the recent economic downturn.  Maybe it was simply the emergence of a more savvy generation of cost-conscious buyers.  Regardless, Fabulous Frocks has found a successful formula in marketing high-end wedding gowns at a fraction of their retail price while still treating the bride-to-be to a luxurious shopping experience.  Now the Charleston, SC-based company has announced it is accepting applications to open franchise operations throughout the United States.

"We launched our company on the principle that every bride deserves not only her dream dress but also an equally great shopping experience," says Sarah Black, CEO of Fabulous Frocks and FF Franchising, Inc. "Now we're ready to team up with other likeminded entrepreneurs by offering them the opportunity to run a similar luxe boutique of their own without having to invest a lot in start-up fees or inventory."

There are currently three Fabulous Frocks locations: the original in Charleston, one in Atlanta, GA, and another – the first franchised operation – recently opened in Alexandria, Virginia.  All are firmly based on the philosophy of giving the bride exactly what she's looking for.

Franchisees will be provided with comprehensive training programs, be able to participate in consignment programs allowing access to the inventories of all Fabulous Frocks boutiques and its central warehouse, plus the ongoing support of the home office team to help ensure a successful launch of their store.

Nearly 30 designers are currently represented in the Fabulous Frocks inventory of new, overstocked and sample gowns.  Among them are Alvina Valenta, Christos, Claire Pettibone, Monique Lhuillier, Amsale, Romona Keveza, Modern Trousseau, Rivini, Lazaro, Vera Wang Luxe, and Watters.  Although only couture gowns originally retailing for $2,000 or more are offered, prices through the Fabulous Frocks boutiques start as low as $1,000.  Once-wed gowns no more than 5 years old and that met strict criteria may also be accepted by the shops on a consignment basis.

More detailed information on the franchise opportunities as well as an online application can be found on the web at www.FabulousFrocksBridal.com or by email at [email protected]

Media contact: 

Sarah Black


[email protected]


843-754-1855

SOURCE Fabulous Frocks

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