Face The World With New Carmex® Cold Sore Treatment

FRANKLIN, Wis., Aug. 20, 2014 /PRNewswire/ -- Carma Laboratories, Inc., the maker of Carmex® lip balm products, announced today the launch of NEW Carmex® Cold Sore Treatment, the only over-the-counter cold sore treatment that works on contact to block pain and itch with 10% Benzocaine, while also minimizing the appearance of a sore.¹ This breakthrough product features TriPLEX™ Formula advanced technology, which combines three different optical brightener and filler technologies that each provide unique appearance-minimizing benefits.²

According to the National Institutes of Health (NIH), herpes simplex virus 1 (HSV-1), the virus that causes cold sores, infects more than half of the U.S. population by the time they reach their 20s. The majority of these sufferers acknowledge that a cold sore can be painful especially as it blisters and forms a crusty scab.³ Furthermore, according to a 2013 survey conducted by Ipsos, a global independent market research company, over 550 cold sore sufferers reported that beyond physical symptoms there are also emotional side effects of cold sores.⁴

The two biggest physical complaints respondents described were pain, which likely reminds them that the cold sore is there, and the appearance of the sore itself, which can lead to the sufferer feeling isolated and self-conscious. These unsightly sores can make the sufferer feel helpless, as outbreaks are unpredictable and always seem to happen at the most inopportune times.

The combination of the three technologies found in TriPLEX™ Formula advanced technology allows this new formulation to provide cold sore appearance-softening benefits. The first technology bends light as it approaches the cold sore, the second technology helps fill in unevenness of the cold sore, and the third technology helps correct the skin tone of the cold sore. The formula also contains a blend of silicone elastomers, commonly used in high-end skincare products, to give the product a smooth, silky feel.

While no product can cure a cold sore (as in remove the virus from one's system), this breakthrough treatment can help sufferers feel more comfortable, confident and empowered to face the world. Carmex® Cold Sore Treatment has an MSRP of $14.99 (0.07 oz. tube) and can be purchased at drugstores and mass market retailers nationwide. For more information, please visit: www.carmexcoldsore.com.

About Carmex^® and Carma Laboratories, Inc.: 
For more than 77 years, Milwaukee-based Carma Laboratories, Inc., has manufactured Carmex brand lip balms. Carma Laboratories, Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex lip balm. Today, the company continues to produce its original lip care formula in its trademark jars, and has expanded the line to include flavored lip balms, ultra hydrating lip care formulas and soothing skin care products. The carefully crafted lip balm has been #1 pharmacist-recommended for 16 years in a row.⁵

¹ When used to help conceal. Individual results may vary. 
  For treatment of symptoms associated with cold sores. Product does not treat viral infections. Use as directed.
² Carma Laboratories Data on File
³ http://www.nih.gov/researchmatters/july2008/07142008herpes.htm 
⁴ Ipsos Study Screener.  July 25 – 30, 2013 
⁵ 1999-2014 Pharmacy Times Survey of Pharmacists' OTC Recommendations

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SOURCE Carma Laboratories, Inc.